For Blooms The Chemist, the last few months have been an exercise in being up close to a health crisis and fulfilling a crucial role in ensuring the supply of medication to the Australian community during the coronavirus pandemic.
Personal safety and well-being support outfit, Sonder, recently debuted a new customer value proposition and core brand messaging with the aim of quickly and succinctly telling its brand story to executives, when time and attention is precious, and limited.
“It’s incredible valuable because there’s nothing that falls through the cracks.”
Joachim Holte has been appointed as the new chief marketing officer at Queensland-based insurer Youi, heading up its award-winning in-house marketing team.
All the latest martech and adtech news this week from Kantar, LiveChat, Shutterstock, Segment, ActiveCampaign, Criteo, Sitecore and Braze
BIG4 Easts Beach Holiday Park, struggling to meet guests’ growing internet demands, opted to upgrade its Wi-Fi and tap the analytics to analyse guests’ online behaviour to better meet their needs.
At the height of the first COVID-19 nation-wide lockdowns, men’s swimwear brand, Skwosh, adopted a Messenger chatbot to connect with customers, handle a large volume of frequently generated queries and blend the brand personality with conversation commerce.
None of Australia’s top 100 consumer brands meet consent best practices for cookie management, according to the Deloitte Privacy Index 2020.
Looking to change the focus for charitable giving in wills, Include A Charity has undertaken a complete refresh of its 12-year-old organisation and launched a new brand identity and logo.
Somewhere between 30 and 40 per cent of revenue is spent on sales and marketing in an organisation, but a significant part is just wasted, Adobe principal solution consultant, Kieran Franklin, said at this week’s Adobe Experience Makers Live virtual event.
At the start of this year, a fresh short-form video contender, Byte, debuted. The video app is the successor to Vine, developed by one of its co-founders, Dom Hofmann.
All the latest martech and adtech news this week from Adobe, IBM, Kochava, BlueJeans by Verizon, Aqilliz, Sitecore, Silverbullet, Acquia and Optimizely.
As the global coronavirus pandemic abruptly put a halt on travel, adventure travel business, Intrepid, needed new travel offerings to quickly respond to changes in consumer needs. Driven by this imperative, the group went back to its startup roots, pulling together a team to redesign its tours to meet the new customer demand
Five trends will permanently change business and tech as a result of the coronavirus pandemic, according to a new report from Forrester. The New, Unstable Normal describes how, despite healthcare and management procedures, COVID-19 will profoundly impact the next decade.
Musical ice cream cones have been used to mark World Ice Cream Day, a first for multisensory experiences, which could point to a way for brands to develop future consumer experiences.
