Rideshare platform teams up with hygiene brand to highlight sanitation message
Uber Australia has partnered with Dettol to provide hygiene kits made up of its products to help ensure drivers who use the Uber app can equip their vehicles with hand sanitisers and disinfectants at no cost.
Uber said the kits are part of its $50 million global commitment to provide cleaning and hygiene equipment and is the only rideshare platform in Australia to help make them available for every trip.
Uber Australia general manager, Dom Taylor, said as cities begin to reopen, its focus is helping make driver partners feel supported.
"We want riders to have confidence that steps have been taken to help make their trip hygienically clean," he said. “This initiative comes at no extra cost for riders or driver partners."
Uber has also introduced a new sanitisation video that provides information and tips on the best way to sanitise vehicles and delivery bags, including various touchpoints throughout the vehicle. This advice is based on recommendations from global health authorities and all driver partners must view this video to access the Uber app. In addition, Uber recently introduced a new safety checklist for driver/delivery partners before they go online.
The rideshare platform is also working on a new interface on the Uber app that will let riders know when their driver partner has Dettol products available on a trip and is encouraging driver partners to disinfect touchpoints on their vehicles before logging on to the Uber app to drive, and high frequency touchpoints between trips.
RB Health Australia, marketing director, Henry Turgoose, said Australians are starting on the move again and assessing their transport options, including hygiene practices.
“We’re thrilled to help provide germ protection to both driver partners and riders who use the Uber app both now and beyond the restrictions,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
