Australians are divided in their outlook of the future, according to a new report, Brand New Australia, from research agencies, The Lab and Nature.
In a bid to help local businesses affected by coronavirus restrictions, a new marketplace for Australian-made and owned products has now launched. Buy Aussie Now, which started as an Instagram page in mid-March as the nation prepared to shut down with the Coronavirus, has developed into a new platform to showcase local businesses.
All the latest martech and adtech news this week from OneTrust, InMoment, SiriusXM, Dynamic Yield, Medallia, Adobe, Bazaarvoice and BlueConic
We’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims.
Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.
Bernard Wilson has been appointed as chief executive officer at Cashrewards, departing data science and artificial intelligence firm, Quantium.
Apple announced earlier this year its Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or iPad with a user acquisition campaign, is being effectively disabled. It sent something of a shockwave through the mobile marketing industry.
Goodworld, a charitable giving fintech, has just launched in Australia and partnered with Mastercard and World Vision Australia to enable donors to give to charities and not-for-profit organisations easily through social media and online.
Australia’s new international logo, which is to be used for overseas trade missions and business exchange programs, came into the spotlight last week - but for all the wrong reasons.
MyState Bank’s latest campaign, created during the height of the COVID-19 lockdown, turns on the themes of balance and simplifying life, and was produced in an unusual way, with virtual casting sessions, talent from the same family and a strict enforcement of a two-metre distancing rule on set.
All the latest martech and adtech news this week from Lytics, Meetrics, Mediafly, Qualtrics, Zeta, Bluedot, Canva and Hi Marley.
As the coronavirus pandemic forces business functions to be reconfigured as virtual events, one CMO has turned to a hackathon as a collaborative, online initiative to problem solve and broaden marketing with the company’s extended ecosystem.
Enhancing brand influence is more important than sales growth and conversion in campaigns for more than half of businesses in the region, according to the inaugural Asia-Pacific Corporate Communications Report.
Fandom in Australia is worth $4.3 billion, with each fan spending on average $909 per year on their particular fandom and aligning with the right fans represents a significant opportunity for brands, according to new research by Powered, Nine’s marketing solutions division.
A handful of years ago, Tourism and Events Queensland (TEQ) commenced a complete review and overhaul of its marketing strategy and operations under incoming CMO Michael Branagh.
