A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Data, loyalty and marketing executive joins local cashback outfit after stints at Myer and Woolworths
Bernard Wilson has been appointed as chief executive officer at Cashrewards, departing data science and artificial intelligence firm, Quantium.
Wilson was previously responsible for commercial and go-to-market leadership for Quantium's banking and wealth product offering and its push into fintech. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX.
Cashrewards chairman and founder, Andrew Clarke, said working with the experienced data and loyalty executive was too good an opportunity to pass up.
“Bernard’s unrivalled combination of commercial, digital marketing, ecommerce, loyalty and data skills make him the perfect leader for Cashrewards,” Clarke said.
Cashrewards said it has seen a significant boost in both membership and engagement as customers increasingly shop online and are on the hunt for ways to save in a slower economy. Wilson said Cashrewards is a truly customer-centric business, “leveraging data and technology to drive great outcomes for both brands and consumers simultaneously”.
“We offer consumers a way to save with zero hassle and no strings attached, while helping brands reach their audience based on a granular understanding of what our members want, when they want it and the offers that will motivate them,” he said.
“With so many potential growth avenues, the key challenge will be to stay focussed on the best opportunities for customers and brands,” he added.
Cashrewards’ membership has grown 37 per cent, with an uptick in both revenue growth and is building towards an ASX listing in the coming months. Current CEO Iain Skelton will remain with the business in the capacity of chief financial officer and deputy CEO and will lead Cashrewards’ commercial operations, whilst also preparing the business for its upcoming listing.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been