Bernard Wilson appointed Cashrewards CEO

Data, loyalty and marketing executive joins local cashback outfit after stints at Myer and Woolworths

Bernard Wilson has been appointed as chief executive officer at Cashrewards, departing data science and artificial intelligence firm, Quantium.

Wilson was previously responsible for commercial and go-to-market leadership for Quantium's banking and wealth product offering and its push into fintech. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX.

Cashrewards chairman and founder, Andrew Clarke, said working with the experienced data and loyalty executive was too good an opportunity to pass up.

“Bernard’s unrivalled combination of commercial, digital marketing, ecommerce, loyalty and data skills make him the perfect leader for Cashrewards,” Clarke said.

Cashrewards said it has seen a significant boost in both membership and engagement as customers increasingly shop online and are on the hunt for ways to save in a slower economy. Wilson said Cashrewards is a truly customer-centric business, “leveraging data and technology to drive great outcomes for both brands and consumers simultaneously”.

“We offer consumers a way to save with zero hassle and no strings attached, while helping brands reach their audience based on a granular understanding of what our members want, when they want it and the offers that will motivate them,” he said.

“With so many potential growth avenues, the key challenge will be to stay focussed on the best opportunities for customers and brands,” he added.

Cashrewards’ membership has grown 37 per cent, with an uptick in both revenue growth and is building towards an ASX listing in the coming months. Current CEO Iain Skelton will remain with the business in the capacity of chief financial officer and deputy CEO and will lead Cashrewards’ commercial operations, whilst also preparing the business for its upcoming listing.

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