Data, loyalty and marketing executive joins local cashback outfit after stints at Myer and Woolworths
Bernard Wilson has been appointed as chief executive officer at Cashrewards, departing data science and artificial intelligence firm, Quantium.
Wilson was previously responsible for commercial and go-to-market leadership for Quantium's banking and wealth product offering and its push into fintech. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX.
Cashrewards chairman and founder, Andrew Clarke, said working with the experienced data and loyalty executive was too good an opportunity to pass up.
“Bernard’s unrivalled combination of commercial, digital marketing, ecommerce, loyalty and data skills make him the perfect leader for Cashrewards,” Clarke said.
Cashrewards said it has seen a significant boost in both membership and engagement as customers increasingly shop online and are on the hunt for ways to save in a slower economy. Wilson said Cashrewards is a truly customer-centric business, “leveraging data and technology to drive great outcomes for both brands and consumers simultaneously”.
“We offer consumers a way to save with zero hassle and no strings attached, while helping brands reach their audience based on a granular understanding of what our members want, when they want it and the offers that will motivate them,” he said.
“With so many potential growth avenues, the key challenge will be to stay focussed on the best opportunities for customers and brands,” he added.
Cashrewards’ membership has grown 37 per cent, with an uptick in both revenue growth and is building towards an ASX listing in the coming months. Current CEO Iain Skelton will remain with the business in the capacity of chief financial officer and deputy CEO and will lead Cashrewards’ commercial operations, whilst also preparing the business for its upcoming listing.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...
Bhooshan Shetty
Predicting the Future: Marketing science or marketing myth?
Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...
Bhooshan Shetty
Gartner survey: CMO spending hit by COVID-19
Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...
Bhooshan Shetty
Marketing 2030 and the rise of the machines
JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
This article gave me a better understanding about content creation. I learned a lot like this website https://a2designlab.com/ also offer...
Ryota Miyagi
How Remedy is using digital marketing and commerce to drive conversion