Data, loyalty and marketing executive joins local cashback outfit after stints at Myer and Woolworths
Bernard Wilson has been appointed as chief executive officer at Cashrewards, departing data science and artificial intelligence firm, Quantium.
Wilson was previously responsible for commercial and go-to-market leadership for Quantium's banking and wealth product offering and its push into fintech. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX.
Cashrewards chairman and founder, Andrew Clarke, said working with the experienced data and loyalty executive was too good an opportunity to pass up.
“Bernard’s unrivalled combination of commercial, digital marketing, ecommerce, loyalty and data skills make him the perfect leader for Cashrewards,” Clarke said.
Cashrewards said it has seen a significant boost in both membership and engagement as customers increasingly shop online and are on the hunt for ways to save in a slower economy. Wilson said Cashrewards is a truly customer-centric business, “leveraging data and technology to drive great outcomes for both brands and consumers simultaneously”.
“We offer consumers a way to save with zero hassle and no strings attached, while helping brands reach their audience based on a granular understanding of what our members want, when they want it and the offers that will motivate them,” he said.
“With so many potential growth avenues, the key challenge will be to stay focussed on the best opportunities for customers and brands,” he added.
Cashrewards’ membership has grown 37 per cent, with an uptick in both revenue growth and is building towards an ASX listing in the coming months. Current CEO Iain Skelton will remain with the business in the capacity of chief financial officer and deputy CEO and will lead Cashrewards’ commercial operations, whilst also preparing the business for its upcoming listing.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation