CMO's top 8 martech stories for the week - 16 July 2020

All the latest martech and adtech news this week from OneTrust, InMoment, SiriusXM, Dynamic Yield, Medallia, Adobe, Bazaarvoice and BlueConic

OneTrust launches free CCPA and GDPR compliance tools

OneTrust has launched new free tools for privacy and security teams to automate GDPR and CCPA compliance programs. OneTrust Free Tools give users access to the most widely used technology for privacy, security and third-party risk, reducing the barrier to entry to build technology-backed compliance programs.

OneTrust Free Tools help users get started with the automation, workflows and record keeping needed to comply with GDPR, CCPA, ISO 270001 and hundreds of the world’s privacy laws and security frameworks. OneTrust Free tools include: OneTrust Privacy, which can automate assessments, intelligently map data and respond to privacy rights requests for GDPR, CCPA, LGPD and global privacy compliance; and OneTrust Cookie Consent Free Edition, which can scan websites for tracking technologies, create and deploy a cookie banner and preference centre to capture user consent.

InMoment helps brands determine best ‘Return to Work’ strategies

Experience Intelligence outfit, InMoment, has announced an employee return to work technology offering designed to identify employee attitudes about office or at-home workplace safety and personal health, work procedures and environmental needs and ongoing employee well-being as employees adapt to new working environments.

InMoment Return to Work technology solution offers three employee feedback templates designed by experts at InMoment which gather data in key areas: Employee personal health and safety; office or remote work environments and overall workforce engagement; and on-going employee wellbeing. The technology enables business leaders to gather feedback from their workforce and receive expertly-designed reports, with three feedback templates available to the public free of charge.

SiriusXM buys Stitcher for US$325 million

Audio entertainment company, SiriusXM, will acquire Stitcher, a podcast production, distribution and ad sales outfit. It comes after SiriusXM recently acquired Simplecast, a podcast management platform used by creators to publish, distribute and analyse podcasts. 

SiriusXM said the two acquisitions will give it the largest addressable audience in the US across all categories of digital audio – music, sports, talk and podcasts - and further extend its reach in the digital audio ad marketplace. The SiriusXM and Pandora owned-and-operated digital platforms, combined with its ad sales arrangement with SoundCloud for the US, and when the Stitcher and Midroll networks are finalised will give it a reach over 150 million listeners.

Dynamic Yield expands APIs to enable entire personalisation suite

Personalisation platform, Dynamic Yield, has announced the expansion of its eXPerience APIs, providing brands with a greater level of flexibility and control when implementing relevant and consistent digital customer interactions on the server-side. 

This new set of eXPerience APIs, which previously included testing and recommendations, now allows brands to implement Dynamic Yield’s entire suite of personalisation capabilities. eXPerience APIs can be used to embed personalisation into other channels such as kiosks, point-of-sale systems, interactive screens and call centers; allow developers to maintain the control of page structure and content when creating a personalised campaign; experiment and target experiences without exposing any sensitive data on the browser; launch campaigns through the server-code to keep the frontend of the website from slowing down.

Medallia partners with Adobe

Experience management outfit, Medallia, has announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) which gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency.

Medallia Experience Cloud customer feedback will integrate with behavioral data in Adobe Experience Cloud to deliver a single view of each customer’s complete journey including what digital ads were served to them online, what they purchased, their in-store and call center engagements and verbatim feedback from their experience. 

Adobe launches Journey Orchestration in Australia and New Zealand

In other Adobe-related news, Adobe has released Journey Orchestration, a standalone orchestration engine which enables organisations to use insights from Adobe Experience Platform to create and deliver seamless, personalised interactions across any channel in real-time. 

The key features of Journey Orchestration include real-time data activation for customer profile, context and business data to tailor every individual experience in the moment and individualised real-time value to uniquely engage every individual with what they need as they progress through their journey. There's also omnichannel engagement to deliver personalised experiences across channels via applications like Adobe Campaign and/or third-party systems via REST APIs; intelligent orchestration to optimise journey decisioning and customer engagement for every individual’s journey with Adobe Sensei; and unified experiences remove data and system silos to orchestrate coordinated omnichannel experiences from acquisition through service.

Bazaarvoice acquires Curalate

Product review and user-generated content (UGC) outfit, Bazaarvoice, has acquired Curalate, which provides shoppable social, UGC and influencer marketing solutions to more than 1000 brands and retailers. 

Curalate’s technologies turn images into digital storefronts which give consumers compelling shopping experiences online. The integration will offer brands the ability to leverage inspirational social content to drive sales on social channels, websites and throughout the Bazaarvoice network.

BlueConic releases updates

Customer data platform, BlueConic, has released enhancements to its lifecycle orchestration capabilities, which it says enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs responsive to each customer’s unique journey.

Marketers can define any number of customer lifecycles, each consisting of sequential, mutually exclusive stages that share a common marketing goal; understand an individual’s attributes and behaviors at any given time to determine eligibility to enter a lifecycle; align cross-channel touchpoints in each stage behind the common objective of advancing customers or prospects to the next stage in the lifecycle; leverage connections with existing marketing activation technologies to direct them to trigger or suppress messaging; and pass stage data to any analytics platform to analyse performance and audiences.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in