Charitable giving fintech Goodworld launches in Australia with Mastercard and World Vision partnership
Goodworld, a charitable giving fintech, has just launched in Australia and partnered with Mastercard and World Vision Australia to enable donors to give to charities and not-for-profit organisations through social media and online.
Goodworld’s donation technology, which goes by the name of ‘#donate’, can be integrated into digital platforms like Facebook, Twitter and Instagram, as well as the web, to send funds instantly. Goodworld founder and CEO, Dale Nirvani Pfeifer, said Goodworld is aimed at younger generations by weaving opportunities to donate into platforms they are already familiar with.
World Vision Australia will integrate the technology into a series of digital campaigns with an aim of building awareness and engaging and educating donors on #donate through social media and mobile platforms. World Vision Australia acting CEO, Graham Strong, said the partnering with Goodworld will help weave charitable giving into the everyday life of Australians through #donate.
“It’s no secret that Australians are incredibly generous when it comes to giving, and with Goodworld’s solution they now have a new way to simply and immediately make donations to causes that matter to them through their social media channels,” said Strong.
The #donate launch is supported by Mastercard's Donation Platform, the technology which enables the delivery of funds for cause-related initiatives. Goodworld completed Mastercard’s Start Path programme in 2017, where it received support in scaling its philanthropy solutions in coordination with industry experts and technology resources.
Goodworld works with more than 3,000 charities in the US and Mastercard and Goodworld hope to expand the #donate technology to a range of other local not-for-profits in the coming months.
“Mastercard is committed to connecting people to causes they care about most in a simple and seamless way,” said Mastercard Australasia head of fintech, Kallan Hogan.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
