Goodworld launches with new partnership

Charitable giving fintech Goodworld launches in Australia with Mastercard and World Vision partnership

Goodworld, a charitable giving fintech, has just launched in Australia and partnered with Mastercard and World Vision Australia to enable donors to give to charities and not-for-profit organisations through social media and online.

Goodworld’s donation technology, which goes by the name of ‘#donate’, can be integrated into digital platforms like Facebook, Twitter and Instagram, as well as the web, to send funds instantly. Goodworld founder and CEO, Dale Nirvani Pfeifer, said Goodworld is aimed at younger generations by weaving opportunities to donate into platforms they are already familiar with. 

World Vision Australia will integrate the technology into a series of digital campaigns with an aim of building awareness and engaging and educating donors on #donate through social media and mobile platforms. World Vision Australia acting CEO, Graham Strong, said the partnering with Goodworld will help weave charitable giving into the everyday life of Australians through #donate.

“It’s no secret that Australians are incredibly generous when it comes to giving, and with Goodworld’s solution they now have a new way to simply and immediately make donations to causes that matter to them through their social media channels,” said Strong.

The #donate launch is supported by Mastercard's Donation Platform, the technology which enables the delivery of funds for cause-related initiatives. Goodworld completed Mastercard’s Start Path programme in 2017, where it received support in scaling its philanthropy solutions in coordination with industry experts and technology resources.

Goodworld works with more than 3,000 charities in the US and Mastercard and Goodworld hope  to expand the #donate technology to a range of other local not-for-profits in the coming months.

Mastercard is committed to connecting people to causes they care about most in a simple and seamless way,” said Mastercard Australasia head of fintech, Kallan Hogan.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia


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