MooGoo appoints QSR marketing leader as CEO

Former Domino’s chief marketing officer A/NZ takes reins as CEO of Australian skincare brand

Melody Livingstone
Melody Livingstone

MooGoo has appointed former Domino’s A/NZ CMO Melody Livingstone as its new CEO, taking over from founder and current CEO, Craig Jones.

Livingstone's strong marketing expertise, thanks to her time as A/NZ CMO of Domino’s and head of marketing at Youfoodz, made her the company's top pick. “Her brief is to grow MooGoo while taking care of our customers and everyone who works here,” Jones said.

Jones will continue to be involved initially as he knows the history of the country, but added he “will give Melody the scope to make decisions and authority”.

Since COVID-19 lockdown restrictions were implemented, MooGoo said sales have spiked online and in-store thanks to demand for hand sanitisers, hand washes and moisturisers. Livingstone cited an alignment between her own views and the brand's values and ingredient philosophy.

“Consumers are becoming more and more ingredient-conscious, and what attracted me to the role at MooGoo was the potential for growth here in Australia and also overseas,” she said.

At both Domino’s and Youfoodz, Livingstone’s roles were focused on driving growth and building and coaching high-performing teams to achieve outcomes, using data to drive decision making, fostering collaboration across departments, and communicating and engaging stakeholders along the journey.

MooGoo started out in CEO and founder, Craig Jones’ kitchen when he was searching for something to help his mother’s psoriasis. The only cream that had worked for her was a cream used on dairy cows. He created his own version, the 'Udder Cream' using natural products and it cleared up his mother's skin condition.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Introducing Branch's mobile referrals https://branch.io/referral/

Bruce Ma

How this ecommerce upstart is building its brand proposition

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in