MooGoo appoints QSR marketing leader as CEO

MooGoo has appointed former Domino’s A/NZ CMO Melody Livingstone as its new CEO, taking over from founder and current CEO, Craig Jones.

Livingstone's strong marketing expertise, thanks to her time as A/NZ CMO of Domino’s and head of marketing at Youfoodz, made her the company's top pick. “Her brief is to grow MooGoo while taking care of our customers and everyone who works here,” Jones said.

Jones will continue to be involved initially as he knows the history of the country, but added he “will give Melody the scope to make decisions and authority”.

Since COVID-19 lockdown restrictions were implemented, MooGoo said sales have spiked online and in-store thanks to demand for hand sanitisers, hand washes and moisturisers. Livingstone cited an alignment between her own views and the brand's values and ingredient philosophy.

“Consumers are becoming more and more ingredient-conscious, and what attracted me to the role at MooGoo was the potential for growth here in Australia and also overseas,” she said.

At both Domino’s and Youfoodz, Livingstone’s roles were focused on driving growth and building and coaching high-performing teams to achieve outcomes, using data to drive decision making, fostering collaboration across departments, and communicating and engaging stakeholders along the journey.

MooGoo started out in CEO and founder, Craig Jones’ kitchen when he was searching for something to help his mother’s psoriasis. The only cream that had worked for her was a cream used on dairy cows. He created his own version, the 'Udder Cream' using natural products and it cleared up his mother's skin condition.

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