As COVID-19 means staying in is the new going out, new streaming platform Binge has partnered with The Iconic to launch a line of unisex luxe-loungewear under the ‘Inactivewear’ banner.
Unilever has partnered with Alibaba Cloud, the IaaS outfit behind the Chinese ecommerce giant Alibaba Group, to power its digital marketing initiatives. The multinational consumer goods company will be able to optimise its omni-channel, online and offline demand generation activities using Alibaba Cloud’s artificial intelligence (AI) and cloud-based technologies.
Brand building is now a priority over analytics, personalisation and martech, according to the 2020 Gartner CMO spending survey.
All the latest martech and adtech news this week from BigCommerce, Sprinklr, Hopin, Brightcove, Banzai, Salesforce, Tealium and Bonzai
So profound are the changing dynamics in the online world - the increasing shift to digital and the ongoing disruption of the coronavirus - brand safety givens are being rapidly overturned and even discarded.
TikTok has launched its marketing offering, encouraging brands not to make ads, but instead TikToks. The Chinese-backed platform, which is owned by ByteDance, specialises in short dance, lip sync and performance videos and has seen an uptick in use, particularly during the COVID-19-enforced lockdown.
The Consumer Data Right has launched today, enabling consumers to share their banking data for transaction accounts and credit and debit cards to gain more personalised financial products and services.
Looking to make it to the top of the ‘must see’ travel list, Tourism Northern Territory has launched a new national marketing campaign, ‘The Territory is the Answer’, which comes as borders to the territory are soon to re-open.
At the Cannes Lion Live 2020 event last week, a group ofmarketing leaders spoke about their experience leading the marketing mission for their organisations through this time of coronavirus crisis
Facebook has announced it’s tightening its rules around hurtful content as more brands boycott the platform. Facebook COO, Sheryl Sandberg, shared the platform’s renewed efforts from its second civil rights audit.
Two presentations during the Cannes Lion Live 2020 virtual event point to the power of creativity in navigating the new normal of the postcovid future.
Chatbots are increasingly deployed by brands as another important channel of customer contact. BT’s Autonomous Customer 2020 research found chatbots are one of the new tech tools, along with phone and email, plus real human agents, that customers want when contacting a company.
Seafood Industry Australia, the seafood industry's national peak-body, has found itself with a $4 million federal government grant, which will be used for the sector's first ever whole-of-industry national marketing campaign.
All the latest martech and adtech news this week from Relay42 and Tapad, MetaCX, Dun & Bradstreet, HCL Technologies, Freshworks and TCS, Contentful, Yabb and Eyeota
HSBC CMO, Leanne Cutts, speaking at the Cannes Lion Live 2020 virtual event, explained how the multinational bank began a global refresh on its brand identity, “because we know successful brands need to be true to their DNA and their original values and heritage, but also to be fresh for what audiences and customers need today”.
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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
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