The COVID-19 pandemic has seen local news outlets reach a new high of 18.2 million readers, the highest figure recorded since the introduction of Enhanced Media Metrics Australia (emma) in 2013, with consumption of digital news sites the key driver.
Across measured digital platforms, news sites reached 17.2 million Australians, representing 91 per cent of the population aged 14+, a 10 per cent audience increase compared to the previous period (December 19). At the same time, print audiences continued to reach 12.7 million, or two in three Australians.
NewsMediaWorks CEO, Peter Miller, said trusted news and information has never been more important to Australians and this shows in the marked increase in news media consumption.
“Misinformation has been rife during the pandemic, but these figures demonstrate Australians know to turn to the trusted medium of news media when accuracy and trust are critical,” Miller said.
“As we start to emerge from lockdown, the need for reliable and timely information will continue and for businesses looking to bounce back by advertising in credible media channels, the trust halo news media generates will play a crucial role in their recovery.”
The top 10 most read mastheads in Australia have also seen impressive increases in their audiences.
- The Sydney Morning Herald
- The Australian Financial Review
- The West Australian & Sunday Times
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club