Amid talk of a retail recession in Australia, there is a real opportunity for savvy brands to meet and exceed customer expectations to create a retail renaissance.
Moving a legacy brand from being product-centric to customer centric has been no small feat for running shoe brand, Asics. But by embracing the challenge with gusto, creating an omnichannel vision and building a tech stack, the company is achieving it on a global scale.
Nine announced the launch of 9Voyager, a platform aiming to remove the barriers to entry into TV advertising for small to medium enterprise (SME).
Andrew Hicks has been appointed CMO of Woolworths Group.
All the latest martech and adtech news this week from Dun & Bradstreet, Lattice Engines, Appian, Twilio, Salesforce, Microsoft, VidMob, Automation Anywhere, MediaMath, Rubicon, Actito, SmartFocus, Longtail UX, Sitecore, SimilarWeb and IntentData.io.
Metcash has implemented Complexica's AI-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability.
The age of the ‘marketing campaign’ is over as good marketers shift to a focus on continuous experience and storytelling, CMO of Salesforce, Stephanie Buscemi, says.
ELB (Electroboard) has appointed a head of marketing as well as general manager of sales and marketing, as a part of its new leadership team.
The new CMO of Nearmap, Harvey Sanchez, has got a big job to do. But then, Nearmap itself could be said to have the biggest job of all, given to date it has performed analysis on over one million square kilometres of imagery across Australia and the US, which constitutes about 80 million properties, and is performing more every day.
Consumers are demanding better, more personalised experiences, and make no distinction between profits, non-profits and educational institutions when it comes to these expectations.
Inspirato has taken the experience economy and literally built a business from it.
Gone are the days of the ‘average consumer’ and the idea that there's a one size fits all when it comes to marketing, according to Deloitte.
Salesforce has announced a new customer data platform (CDP) integrated with Customer 360 to build a single view of customer across marketing, commerce, sales, and service.
Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.
For a company that receives over 200,000 customer responses each year, implementing a voice of customer (VoC) platform can seem more than a little daunting. Add in some 25 different trackers (most companies have two), and the program can become downright unmanageable.