The top analytics leaders in Australia have been named, with JLL, The Iconic and QBE topping the list.
How does a marketer go about a rebrand of an iconic building, which has its own brand and is home to a multitude of different brands? This is what the Myer Centre in Adelaide had to contemplate earlier this year.
Proper use and surfacing of data and insights can make all the difference to the bottom line, attendees at the Domo Reimagine Series heard this week.
All the latest martech and adtech news this week from Aqilliz, LiveTiles, UiPath, InsideView, DemandJump, Act-On Software, Qualtrics, Pipeliner CRM, Minute.ly, Parrot Analytics, 250ok, and more.
Young people in Australia want to connect with brands the way they do people – face to face and in real life, according to new research.
With household budgets tightening, Kmart knew it needed to evolve its brand positioning and communicate it in a new way.
In the wake of the ACCC’s Digital Platforms Inquiry final report, the media, marketing and advertising industry appear to have been caught unawares, according to new research from the Audited Media Association of Australia (AMAA).
Adtech player, AppNexus, now a part of Xandr, is setting its sights firmly on the future with development of an addressable, measurable, omnichannel digital media ecosystem.
Impact, a partnership automation company, has appointed its first APAC marketing director, Ayaan Mohamud.
Facebook has responded to the recommendations from the Australian Competition and Consumer Commission (ACCC) following its final Digital Platforms Inquiry report.
How do you go about rebranding and merging already well-branded organisations? This is the question Aruma had to ponder seriously over the last year.
Earlier this week, WA Tourism dropped George Calombaris from its most recent campaign in the wake of the chef’s underpayment of staff wages scandal.
All the latest martech and adtech news this week from Salesforce, Alibaba, Smart Communications, Intelledox, Contentserv, Vendasta, Tapad, AdsWizz, IBM, Acquia, Signal and Sitecore.
Sheridan has committed to new sustainability model and campaign, in an effort to address the more conscious consumer.
In the wake of increasing competition from streaming services and decreasing subscriptions, Foxtel today announced a number of new initiatives to improve its user experience (UX), including an integration with both Netflix and SBS On Demand.