Nearmap has unveiled streaming 3D online and previewed artificial intelligence (AI) technology which could be a game-changer for marketers.
Three-quarters of organisations increased customer experience (CX) technology investments in 2018, according to Gartner.
All the latest martech and adtech news this week from Google, Looker, Salesforce, Tableau, Xandr, Wrappt, Insentia, LiveTiles, Zendesk, Microsoft, Domo, Hootsuite, and more
As a challenger brand, Hisense is operating in a dynamic environment and its marketing campaigns must reflect this to maximise return on investment. Which is why its digital-focused marketing is driven by unified data, and extensive research, as witnessed by its most recent campaign, ‘How Good’.
Facebook is expecting a huge swing in businesses using Messenger to target and personalise to consumers in the weeks leading up to Christmas this year, as consumers change how they expect to be communicated with.
In another big acquisition this week, Wesfarmers has agreed to purchase Catch Group, in an effort to accelerate its digital and ecommerce capabilities.
A new report is urging entertainment and media companies to reinvent traditional platforms, and be fundamentally driven by what value they can offer consumers in order to achieve growth in the coming five years.
It seems having multiple smart devices in the home will be the next tipping point for increasing consumer expectations.
Coopers Brewery has restructured its senior management to drive the company’s future growth, appointing Kate Dowd as its new national marketing manager.
All the latest martech and adtech news this week from Qualtrics, Aprimo, Liferay, Twitter, Salesforce, Fluent, Intercom, Digiviser, Clevertar, LinkedIn, and more.
Sofitel Melbourne On Collins is definitely painting outside the box with its latest experiential campaign.
Australia Post’s foray into appointing its first CMO is off to a shaky start, with ex-Officeworks marketer, Karl Winther, leaving the role after four months.
In an era where technology is being blamed for declining mental health, Lifeline Australia is instead looking to use a chatbot to help improve consumer well-being.
Experience management is the next generation category, and will be more important than CRM, human resource management and even marketing automation systems, Qualtrics' global marketing lead claims.
Australia Post’s most recent annual online shopping report (2019), confirmed what good marketers already know: Online shopping is undergoing significant growth in Australia, customers expect seamless and rapid delivery, and are shopping more on their mobiles. What's more, direct email marketing remains vital to get consumer attention.
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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration