All the latest martech and adtech news this week from Pitney Bowes, Leadspace, Salesforce, Zendesk, RollWorks, AdRoll, Freshworks, AdKernel, AdSecure, SparkPost, Automattic, ZBS CRM, and more.
Virgin Australia has unveiled a new executive leadership team, which included the promotion of current group executive of brand, marketing and public affairs, Danielle Keighery, to chief experience officer.
For a franchise business operating in a highly competitive environment, marketing consistency and data analysis is key.
A culture of experimentation has made all the difference to property management software company, Rockend.
Audi Australia CMO, Nikki Warburton, has been promoted to the new role of chief customer and marketing officer at the automotive giant.
Embattled media intelligence company, Isentia (ASX: ISD), has reported another loss.
Forescout Technologies has appointed its Australian-based CMO, Steve Redman, to chief revenue officer, as well as Jason Pishotti to chief customer officer (CCO) to help scale its business, support growing market demand, and improve overall customer experience (CX).
Nine Entertainment Co. (ASX: NEC) reported a net profit after tax of $234 million for the 12 months to June 2019, up 12 per cent on the previous corresponding period.
All the latest martech and adtech news this week from Salesforce, Adobe, Focusvision, Google, Openprise, Simon Data, Cere Network and CtrlShift.
Lenovo is on a journey to become more customer-led, although its customer experience chief is the first to admit it's not there yet.
Hot on the heels of its recent acquisition of New Zealand’s largest independent agency, MBM, Publicis Groupe announced customer experience agency Affinity ID has joined the Publicis Groupe’s global network and will relaunch this month under the ‘Digitas’ brand.
Nike's recently announced Adventure Club, a subscription service that lets parents pay a monthly fee in exchange for regular kids’ shoes deliveries, is a clear response to changing consumer demands toward more subscription programs and premium loyalty packages.
Pinterest has opened an office in Australia and is busy scaling its teams to meet and grow advertiser and marketing demand from local businesses.
For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.
Positive emotions, like love and connection, facilitate change in human behaviour and should be top of mind for marketers looking to fuel their creativity.
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CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
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CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration