Last year's CMO Momentum speaker expected to drive CX across the Woolworths Group
Andrew Hicks has been appointed group CMO of Woolworths Group to help drive customer experience (CX).
Hicks has been director of marketing for Woolworths Food Group and Supermarkets since 2016, and joined the Woolworths Group in 2008 as the national marketing manager of Dan Murphy's. He then moved into the role of general manager of marketing of the Woolworths Liquor Group (WLG) in 2012.
Hicks was a key speaker at last year’s CMO Momentum event.
In his new role as group CMO, Hicks will focus on bringing together marketing and brand expertise across the organisation to share skills and knowledge for a better customer experience.
He will report directly to group CEO, Brad Banducci, but will also retain his current Australian Food Group and Woolworths Supermarket Marketing accountabilities and reporting lines.
“I’m excited for the next chapter of my career within the Woolworths Group,” Hicks said.
“With our customers’ needs continuing to evolve at a rapid pace, we have a responsibility to ensure they have a consistent brand experience across every touchpoint they have with us. This is critical to our future success and I look forward to working even closer with the great team of marketers and communications specialists we have across the Group to help achieve this.”
Banducci added the ways customers interact with the brand is rapidly evolving.
“Our customers are becoming more digitally enabled and increasingly interact with our brands across multiple touchpoints - be it through our mobile app, website, Woolworths Rewards, catalogue, in-store or via social media,” Banducci said.
“Given Andrew's marketing experience across many aspects of our group over the last few years, he is well placed to drive the next horizon of our brand and marketing agenda. This appointment is in some ways a formal recognition of some of the great work Andrew is already doing behind the scenes to deliver a more cohesive brand for the group.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This journey would identify all your future life aspects!
Maryann Humphrey
Open Colleges: one-to-one journeys is the goal
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market