ELB makes marketing appointments as part of expansion plans

Workspace company has new leadership team which sees marketing leadership elevated

ELB (Electroboard) has appointed a head of marketing as well as general manager of sales and marketing, as a part of its new leadership team. 

Sharonika Camplin brings more than 20 years' experience in the technology sector to her new role at ELB as head of marketing across Australia. Most recently, she was director of regional campaign development for Polycom, leading a multinational team across the Asia-Pacific.

Camplin will lead the brand development for ELB after it rebranded from Electroboard last year.

Mario Hilmi has also joined ELB as general manager of sales and marketing, based in Sydney. His appointment follows a successful tenure at BlueJeans where, as APAC channel and business development director, he established the business’ footprint across the region. Prior to this, he held senior roles within the Polycom Australia and New Zealand business.

The appointments come at a time when ELB is preparing for its next phase of growth. The company is expecting a significant increase in sales over the next two years as more Australian businesses seek its services for transformational technology and future-focused, redesigned workspaces.

“It’s a very exciting time for our business and those of our customers. I’m looking forward to demonstrating ELB’s expertise, solutions and service but also expressing our brand in new ways that are relevant for our customers and our people are we enter our next growth phase across Australia,” Camplin said.  

ELB is looking to support changing work environments as more businesses create alternative workspaces and conditions for their teams. One trend noted in the US is the rise of freelance work - it is expected the freelance economy will continue to expand in Australia as more people opt for greater control of their careers including how much time they work, and from where.

Camplin herself works remotely with ELB’s Australia-wide team from her home office in Cairns, which the company said demonstrated its support of flexible working.

Hilmi will lead the Australian leadership team, along with ‘ELB Accelerate’, the company's new EX-CX strategic plan to fast-track Australian business growth. He will also be responsible for leading the charge on ELB Accelerate across the Australian business.

ELB founder and director, Marie Bolton, said Hilmi is an experienced APAC sales and business development director with a hugely successful history of working in the software-as-a-service (SaaS) environment as well as hardware. She cited his extensive voice, video and data convergence experience coupled with extensive network of industry contacts as key reasons for his appointment.

“Mario is well-known for his impactful approach and we’re thrilled to have him leading our Australia-based team as we gear up for our next phase of growth. His appointment is strategically timed to support our aggressive growth strategy in Australia which includes continued investment in people, facilities and technology," she said.

"We’re adding new state-of-the-art customer experience centres across the country to showcase what intelligent collaborative environments could be like and we plan to double our headcount in Australia over the next 24 months. Mario’s energy and enthusiasm are pivotal to leading our growing team and creating a positive workplace culture and we’re delighted to have him on board.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

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