Keypath Education appoints former NAB marketer to lead marketing and CX

Edtech player creates executive director position covering both marketing and customer experience

Keypath Education has brought on a new executive director overseeing marketing and customer experience.

The eight-year-old higher education and training business has recruited former NAB head of marketing and CX for everyday banking, Sheena Sudra, to head up its marketing and customer efforts across Asia-Pacific. The priority list includes driving strategy and performance, leading and managing the team and furthering a culture of growth and innovation, plus working closely with university partners. 

Sudra comes with 20 years’ senior marketing experience locally as well as in the UK and UAE. Her resume includes 10 years with National Australia Bank, where she started as a marketing manager and held several positions across credit cards, personal and home loans and emerging markets before rising to GM of consumer banking then head of marketing for everyday banking.

Prior to this, Sudra held marketing roles with ANZ, CPA Australia, plus UK-based Ascential and ICPL.

Sudra’s role of executive director, marketing and CX is a new one for Keypath, indirectly replacing the director of marketing and product Asia-Pacific position held by Lisa-Jane McDonald. However, it does not include product. McDonald has since moved to become director of strategic initiatives for Keypath.

Sheena SudraCredit: Keypath Education
Sheena Sudra

“I have a deep passion for unearthing customer insights and using these to bring teams together to reimagine new solutions to better meet ever-changing customer needs,” Sudra commented in a post announcing her appointment at Keypath Education. “I'm deeply motivated by working in a positive team culture and creating a diverse and inclusive workplace for the team to learn and grow together and have a fulfilling career experience.  

“As the world recovers from the global pandemic and digital transformation is at the forefront of education, I believe there has never been a better time to make a big impact on helping adult learners access education to reach their full career potential.”

Sudra noted an industry level, there is exciting market dynamic underway in which further education plays an essential role.  

“There are critical global skills shortages that need to be addressed; the online higher education industry is growing significantly, and student needs are evolving with increased demand for access to quality online degrees to help them realise their potential faster,” she said. “All of this presents an extraordinary opportunity to address global imbalances in skills and reimagine the entire student experience from student research to graduation, the ultimate moment of truth.  

“This excites me as Keypath is a market leader in edtech and is well-positioned to provide an exceptional student experience through digitally-led education solutions.”

Sudra also highlighted three key interlinked metrics that will help her in the new post: Student and partner satisfaction, employee engagement and ROI.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page    



Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in