Tamara Howe confirmed as the new marketing chief at Australian FMCG
SunRice has confirmed former Kellogg’s marketer, Tamara Howe, as its new chief marketing officer.
As previously reported in CMO, Howe is stepping into the marketing leadership post following the departure of head of marketing and insights, Andrew Jeffrey, in January. Jeffrey had joined the FMCG in 2018 after senior marketing, strategy and category development roles with Coca-Cola, Campbell Arnott’s and Nestle.
Howe, meanwhile, has spent the last two years as the general manager of Kellogg’s New Zealand. She spent more than 18 years with Kellogg’s in all, rising from brand management to marketing director of Special K, director of innovation and masterbrand then marketing director for A/NZ in October 2015.
Credit: Kellogg's During her time as the marketing chief, Howe was recognised in the CMO50 list of Australia’s most innovative and effective marketing leaders in 2018 and 2019.
Prior to Kellogg’s, Howe built her early brand management experience with Dairy Farmers.
Howe officially took up the CMO reins at SunRice in March and is responsible for strategic direction of the global rice business, spearheading growth across the core rice business, plus snacks, convenience, insights and innovation.
"I was attracted to Sunrice as it offered an opportunity to be a part of an Iconic Aussie organisation with an exciting global growth agenda alongside a strong community and sustainability focus," Howe told CMO. "The role has a strong focus on food culture, innovation, and developing capability – all areas I’m passionate about and I'm enjoying getting stuck in."
You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders