Cmo

Leadership

CMO announced for combined APN Outdoor/JC Decaux

JCDecaux has announced a new leadership team for the combined APN Outdoor and JCDecaux businesses, including a the CMO, the day after the previous general manager of marketing of APN Outdoor, Charlotte Valente, left.

Digital Marketing

Report: Digital-only marketing won’t work for Gen Z

​While Generation Z are often seen as the ‘digital babies’, having grown up with the internet, marketers employing a digital-only approach to reach them won’t find much joy, according to a report.

Leadership

Zara Cobb new CMO at Lendi

​Online home loan platform, Lendi, has appointed Zara Cobb as its new CMO to lead the company’s strategic marketing.

Leadership

How cancer made Kate Massey a better CMO

​Being diagnosed with cancer aged just 26 would seem insurmountable to many people. Not so for Kate Massey, who, eight years later is now cancer-free and using her experience to not only raise $100,000 for Cure Cancer Australia, but is also implementing her key learnings into her role as CMO of JCurve Solutions.

Digital Marketing

Elizabeth Minogue departs REA Group

Elizabeth Minogue, EGM media and content at REA Group, is departing the company after less than three years, as the digital advertising business ‘realigns’ its teams.

Leadership

AMEX stalwart appointed new CMO of eBay

In a coup for eBay, long-time AMEX innovator, Julie Nestor, has been appointed to CMO of eBay, replacing Tim MacKinnon, who was promoted to managing director last year.

Leadership

HubSpot’s Ryan Bonnici crowned G2 Crowd’s new CMO

G2 Crowd has scooped HubSpot’s Ryan Bonnici as its new CMO to lead global marketing strategy, replacing Adrienne Weissman, who’s been named chief crowd officer and executive vice-president of partnerships.

CMO50 2016 #4: Lisa Winn, Coca-Cola South Pacific

​A gentle nudge by a concerned university professor changed Lisa Winn’s career path. The Kiwi-born marketing professional, who is the marketing director of Coca Cola South Pacific, says this ‘pivotal moment’ changed the course of her life.

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Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

This is so cool & Innovative . A Milestone will be created by this.

Digital Marketing Courses

AANA, IAB and MFA chiefs detail first cross-industry digital advertising practices

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“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...

Engenius

Predictions: 9 digital marketing trends for 2019

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At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

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https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

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https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

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