Telstra promotes consumer expert to CFO

The former group executive, consumer and small business, will take the role in July

Consumer expert and former marketing function leader, Vicki Brady, has been appointed CFO and head of strategy for Telstra.

The former group executive, consumer and small business, will take the role following a break to look after her health late last year. Brady has previously held the role of managing director of marketing and product, and managing director of customer, at Optus.

This new appointment follows a shake-up of the Telstra executive last year, which saw Joe Pollard, its chief marketing officer and group executive for media, leaving after more than three years, along with the CFO, Warwick Bray, chief technology office and corporate strategy group leaders, Stephen Elop; and group executive of Telstra Wholesale, Will Irving.

Telstra CEO, Andy Penn, said Brady will start her new role on 1 July. Acting group executive, Michael Ackland, will be permanently appointed to lead the consumer and small business function. Current CFO, Robyn Denholm, will assist Brady with her transition to the new role.

“I am very pleased to have Vicki in the CFO role. She is an experienced executive leader, with strong achievements in telecommunications, alongside a sound financial background. She has a Bachelor of Commerce from the Australia National University, a Masters from Stanford University Graduate School of Business and is a member of the Institute of Chartered Accountants A/NZ,” Penn said.

“Having started her career with KPMG, Vicki subsequently worked in a range of finance, commercial and strategy roles before moving into broader business leadership positions. She was appointed group executive, Consumer and Small Business, in September 2017 after joining Telstra in 2016. She made a significant contribution in this role including her work in developing our new go to market plans as part of the T22 strategy.

“It is testament to the strength of our internal talent that we were able to appoint Vicki as CFO and head of strategy, and have Michael continuing permanently as group executive, Consumer and Small Business, a role he has being acting in since September last year." 

Penn said Ackland had also been instrumental in driving T22 changes for customers announced last year. "He has significant experience delivering the right outcomes for customers, alongside strong results for Telstra,” he said. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in