Minogue to become revenue chief of flexigroup

Marketing leader promoted to chief revenue officer of finance solutions business

Former REA marketer and current IAB board member, Elizabeth Minogue, has been appointed chief revenue officer (Australia) of flexigroup, and will be responsible for overseeing the next phase of sales growth in Australia.

Minogue was the executive general manager of media, content and marketing at REA for four years before leaving last year following an executive reshuffle. In this role she set the long-term strategic direction, product design and delivery for the media and content business. This included the creation, delivery and management of REA’s Lifestyle consumer experience, driving sales to the business unit that resulted in a 250 per cent year-on-year revenue increase and 20 million visits to the site in 2018. 

Prior to this, Minogue was Multi-Channel Network’s director for integration and content partnerships, responsible for fostering strong relationships with brands clients. She is also a non-executive director at Tennis Australia, and deputy chair of the IAB board.

Minogue said it’s an exciting time to start working with flexigroup as the company embraces a new direction and purpose. Flexigroup provides a range of finance solutions to consumers and business through a network of retail and business partners.

“It’s rare to find a company like flexigroup whose products span a broad price range, meaning that it can legitimately own lifestyle financing across a wide demographic. This is a company that has a proud history of financing Australian’s lifestyles and flexigroup is in a truly unique position to make a richer, fuller life affordable for everyone. I look forward to making a meaningful contribution to that cause,” she said.

Flexigroup CEO, Rebecca James, said, she is delighted to have Minogue joining the company.

“Libby represents a new dynamic breed of executive for the digital age. Her experience of using data, digital and content to truly understand and appeal to the end consumer will play a vital role in driving greater sales for retail partners and volume growth for flexigroup. She has a proven track record in building and leading large, high-performance teams and brings with her an enviable network of some Australia’s best known and loved retail brands.”

Flexigroup solutions include Buy Now Pay Later products, credit cards and consumer and business leasing. The organisation has been operating in Australia for over 30 years, has partnerships with over 62,000 retailers and now serves 1.3 million customers across Australia, New Zealand and Ireland.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in