Minogue to become revenue chief of flexigroup

Marketing leader promoted to chief revenue officer of finance solutions business

Former REA marketer and current IAB board member, Elizabeth Minogue, has been appointed chief revenue officer (Australia) of flexigroup, and will be responsible for overseeing the next phase of sales growth in Australia.

Minogue was the executive general manager of media, content and marketing at REA for four years before leaving last year following an executive reshuffle. In this role she set the long-term strategic direction, product design and delivery for the media and content business. This included the creation, delivery and management of REA’s Lifestyle consumer experience, driving sales to the business unit that resulted in a 250 per cent year-on-year revenue increase and 20 million visits to the site in 2018. 

Prior to this, Minogue was Multi-Channel Network’s director for integration and content partnerships, responsible for fostering strong relationships with brands clients. She is also a non-executive director at Tennis Australia, and deputy chair of the IAB board.

Minogue said it’s an exciting time to start working with flexigroup as the company embraces a new direction and purpose. Flexigroup provides a range of finance solutions to consumers and business through a network of retail and business partners.

“It’s rare to find a company like flexigroup whose products span a broad price range, meaning that it can legitimately own lifestyle financing across a wide demographic. This is a company that has a proud history of financing Australian’s lifestyles and flexigroup is in a truly unique position to make a richer, fuller life affordable for everyone. I look forward to making a meaningful contribution to that cause,” she said.

Flexigroup CEO, Rebecca James, said, she is delighted to have Minogue joining the company.

“Libby represents a new dynamic breed of executive for the digital age. Her experience of using data, digital and content to truly understand and appeal to the end consumer will play a vital role in driving greater sales for retail partners and volume growth for flexigroup. She has a proven track record in building and leading large, high-performance teams and brings with her an enviable network of some Australia’s best known and loved retail brands.”

Flexigroup solutions include Buy Now Pay Later products, credit cards and consumer and business leasing. The organisation has been operating in Australia for over 30 years, has partnerships with over 62,000 retailers and now serves 1.3 million customers across Australia, New Zealand and Ireland.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in