Domain hires new chief consumer officer

New role oversees marketing, audience, content and the strategic partnership with Nine

Domain has confirmed a new chief consumer officer to lead its marketing, audience and content teams.

Jason Chuck was most recently the A/NZ founder and Asia managing director of home design content site, Houzz, then CEO of real estate technology player, Avnu. But he built strong credentials in marketing prior to this as CMO of Google in Australia, before stepping up to international operations and chief officer roles with eHarmony and Etsy.

In an internal email, Domain CEO, Jason Pellegrino, said Chuck brought extensive knowledge in marketing, content and building and scaling new businesses. He also highlighted Chuck’s real estate technology experience, noting his first professional role was as a product manager in the real estate industry.

Chuck fills the gap left by former chief marketing and content officer, Melina Cruickshank, who left Domain after four years in the role in order to join rival, REA Group.

“Jason is a passionate advocate for technology’s role in transforming how consumers and businesses interact,” Pellegrino said in his statement. “He has a track record in building technology and digital businesses, leading with real energy and passion.”

Chuck officially takes the reins on 15 April. He that that while it was a difficult decision to move on from LJ Hooker Avnu, the opportunity to build out a consumer-facing business was too tempting to refuse.

“Jason Pellegrino and the team at Domain have an incredible ambition and vision to build something truly special.  It was irresistible to me to lead the charge across the entire consumer side of Domain's business and to support Australians in all of life’s property decisions,” he said.

“It was an extremely difficult decision to move on from LJ Hooker Avnu. I thoroughly enjoyed creating a new technology and service experience for the real estate industry. I am proud of what we have built - a product that is truly differentiated, with a world-class team and real momentum.

“I decided to take up this new role at Domain, as I was attracted by the opportunity to jump back to my roots and build large scale, consumer-facing businesses.  With an audience of more than 7.2 million Australians reached by Domain, coupled with the new opportunities that Nine Entertainment brings, the potential is enormous.”        

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...

Jules john

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

Latest Podcast

More podcasts

Sign in