Domain hires new chief consumer officer

New role oversees marketing, audience, content and the strategic partnership with Nine

Domain has confirmed a new chief consumer officer to lead its marketing, audience and content teams.

Jason Chuck was most recently the A/NZ founder and Asia managing director of home design content site, Houzz, then CEO of real estate technology player, Avnu. But he built strong credentials in marketing prior to this as CMO of Google in Australia, before stepping up to international operations and chief officer roles with eHarmony and Etsy.

In an internal email, Domain CEO, Jason Pellegrino, said Chuck brought extensive knowledge in marketing, content and building and scaling new businesses. He also highlighted Chuck’s real estate technology experience, noting his first professional role was as a product manager in the real estate industry.

Chuck fills the gap left by former chief marketing and content officer, Melina Cruickshank, who left Domain after four years in the role in order to join rival, REA Group.

“Jason is a passionate advocate for technology’s role in transforming how consumers and businesses interact,” Pellegrino said in his statement. “He has a track record in building technology and digital businesses, leading with real energy and passion.”

Chuck officially takes the reins on 15 April. He that that while it was a difficult decision to move on from LJ Hooker Avnu, the opportunity to build out a consumer-facing business was too tempting to refuse.

“Jason Pellegrino and the team at Domain have an incredible ambition and vision to build something truly special.  It was irresistible to me to lead the charge across the entire consumer side of Domain's business and to support Australians in all of life’s property decisions,” he said.

“It was an extremely difficult decision to move on from LJ Hooker Avnu. I thoroughly enjoyed creating a new technology and service experience for the real estate industry. I am proud of what we have built - a product that is truly differentiated, with a world-class team and real momentum.

“I decided to take up this new role at Domain, as I was attracted by the opportunity to jump back to my roots and build large scale, consumer-facing businesses.  With an audience of more than 7.2 million Australians reached by Domain, coupled with the new opportunities that Nine Entertainment brings, the potential is enormous.”        

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in