Former Telstra and IBM marketer joins KPMG

KPMG is continuing the expansion of its marketing and customer advisory functions

Jarther Taylor, former GM of marketing at Telstra, has been appointed marketing director of KPMG nationally. 

Taylor has been working in a consulting capacity at KPMG Australia since December 2018 and will now be a key member of the firm’s brand and engagement leadership team and lead the national marketing function.

Taylor was the former CEO at customer experience agency, Datarati, and has over 20 years’ experience spanning marketing, sales and CX consulting across Europe, North America and Asia-Pacific. 

He has held senior marketing roles at Telstra and IBM, where he was group marketing executive – global business services for three years. He is also an adjunct professor at UNSW, as part of the faculty delivering the executive MBA programme. 

Taylor said he’s excited to be part of the leadership team that will transform how KPMG goes to market through integrating brand, marketing and customer experience. 

“KPMG is a dynamic, forward-thinking organisation that is working with clients to make an impact. Being part of that is thrilling.” 

The appointment is the latest for KPMG, which is growing its marketing and customer advisory functions. While the role is new, Julie Cutler, former KPMG head of marketing for more than six years, left the firm last year for Arup.

Last year, former managing partner and chief strategy officer of Publicis Worldwide (India), Sudeep Gohil, was named KPMG Australia’s head of brand strategy. The company also brought on former Publicis Communications chair and CEO, Andrew Baxter, as senior adviser to its Customer, Brand and Marketing Advisory business (CBMA).

Baxter is one of a string of high-profile industry leaders to join KPMG’s CBMA business since its launch in July 2017. Other partners include former Virgin Australia’s customer chief, Mark Hassellex-JWT leader, Carmen Bekker, Acuity Research’s Amanda Hicks, and ex-Google new business division leader, Lisa Bora. CBMA directors include ex-Telstra business-to-business GM, Melanie Evans, ex-One Green Bean chief, Louise Pogmore, ex-Zenith chief, Karen Halligan, and ex-AMR Australia’s Nick Deverson.

Margaret Cowle, KPMG Australia’s national managing partner for brand and engagement, and national managing partner, KPMG strategy consulting, said she is delighted to welcome Taylor to head up its renewed and reinvigorated marketing function. 

“A seasoned and innovative marketer, Jarther has led transformation and CX initiatives both as an internal champion and as a consultant. His experiences helping organisations to deliver differentiating experiences across multiple channels will be a great asset as the firm continues to grow and we grow our brand, culture, data and technology to support our clients create value.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfjhsd jfhskjdhfjsdhfkjhsfdjksdf...

Julia Suzi

Isentia takes reputation analysis mainstream

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRsdfhsdkj fhksjdhf djfheowiruoiuweoirer...

Julia Suzi

5 fascinating facts about the CMO50 2019

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRtkjrh kjewhrjhwejrhweoioruoiurew...

Julia Suzi

How Aquila is rebranding for the casual bloke

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfksdjf lkjsdlfjksdf

Julia Suzi

First pics: CMO50 2019 dinner - Slideshow - CMO Australia

Read more

https://www.google.com/sear...

Julia Suzi

CBA, NAB, Telstra sign on for AI ethics principles trial

Read more

Latest Podcast

More podcasts

Sign in