Former Telstra and IBM marketer joins KPMG

KPMG is continuing the expansion of its marketing and customer advisory functions

Jarther Taylor, former GM of marketing at Telstra, has been appointed marketing director of KPMG nationally. 

Taylor has been working in a consulting capacity at KPMG Australia since December 2018 and will now be a key member of the firm’s brand and engagement leadership team and lead the national marketing function.

Taylor was the former CEO at customer experience agency, Datarati, and has over 20 years’ experience spanning marketing, sales and CX consulting across Europe, North America and Asia-Pacific. 

He has held senior marketing roles at Telstra and IBM, where he was group marketing executive – global business services for three years. He is also an adjunct professor at UNSW, as part of the faculty delivering the executive MBA programme. 

Taylor said he’s excited to be part of the leadership team that will transform how KPMG goes to market through integrating brand, marketing and customer experience. 

“KPMG is a dynamic, forward-thinking organisation that is working with clients to make an impact. Being part of that is thrilling.” 

The appointment is the latest for KPMG, which is growing its marketing and customer advisory functions. While the role is new, Julie Cutler, former KPMG head of marketing for more than six years, left the firm last year for Arup.

Last year, former managing partner and chief strategy officer of Publicis Worldwide (India), Sudeep Gohil, was named KPMG Australia’s head of brand strategy. The company also brought on former Publicis Communications chair and CEO, Andrew Baxter, as senior adviser to its Customer, Brand and Marketing Advisory business (CBMA).

Baxter is one of a string of high-profile industry leaders to join KPMG’s CBMA business since its launch in July 2017. Other partners include former Virgin Australia’s customer chief, Mark Hassellex-JWT leader, Carmen Bekker, Acuity Research’s Amanda Hicks, and ex-Google new business division leader, Lisa Bora. CBMA directors include ex-Telstra business-to-business GM, Melanie Evans, ex-One Green Bean chief, Louise Pogmore, ex-Zenith chief, Karen Halligan, and ex-AMR Australia’s Nick Deverson.

Margaret Cowle, KPMG Australia’s national managing partner for brand and engagement, and national managing partner, KPMG strategy consulting, said she is delighted to welcome Taylor to head up its renewed and reinvigorated marketing function. 

“A seasoned and innovative marketer, Jarther has led transformation and CX initiatives both as an internal champion and as a consultant. His experiences helping organisations to deliver differentiating experiences across multiple channels will be a great asset as the firm continues to grow and we grow our brand, culture, data and technology to support our clients create value.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in