Former Telstra and IBM marketer joins KPMG

KPMG is continuing the expansion of its marketing and customer advisory functions

Jarther Taylor, former GM of marketing at Telstra, has been appointed marketing director of KPMG nationally. 

Taylor has been working in a consulting capacity at KPMG Australia since December 2018 and will now be a key member of the firm’s brand and engagement leadership team and lead the national marketing function.

Taylor was the former CEO at customer experience agency, Datarati, and has over 20 years’ experience spanning marketing, sales and CX consulting across Europe, North America and Asia-Pacific. 

He has held senior marketing roles at Telstra and IBM, where he was group marketing executive – global business services for three years. He is also an adjunct professor at UNSW, as part of the faculty delivering the executive MBA programme. 

Taylor said he’s excited to be part of the leadership team that will transform how KPMG goes to market through integrating brand, marketing and customer experience. 

“KPMG is a dynamic, forward-thinking organisation that is working with clients to make an impact. Being part of that is thrilling.” 

The appointment is the latest for KPMG, which is growing its marketing and customer advisory functions. While the role is new, Julie Cutler, former KPMG head of marketing for more than six years, left the firm last year for Arup.

Last year, former managing partner and chief strategy officer of Publicis Worldwide (India), Sudeep Gohil, was named KPMG Australia’s head of brand strategy. The company also brought on former Publicis Communications chair and CEO, Andrew Baxter, as senior adviser to its Customer, Brand and Marketing Advisory business (CBMA).

Baxter is one of a string of high-profile industry leaders to join KPMG’s CBMA business since its launch in July 2017. Other partners include former Virgin Australia’s customer chief, Mark Hassellex-JWT leader, Carmen Bekker, Acuity Research’s Amanda Hicks, and ex-Google new business division leader, Lisa Bora. CBMA directors include ex-Telstra business-to-business GM, Melanie Evans, ex-One Green Bean chief, Louise Pogmore, ex-Zenith chief, Karen Halligan, and ex-AMR Australia’s Nick Deverson.

Margaret Cowle, KPMG Australia’s national managing partner for brand and engagement, and national managing partner, KPMG strategy consulting, said she is delighted to welcome Taylor to head up its renewed and reinvigorated marketing function. 

“A seasoned and innovative marketer, Jarther has led transformation and CX initiatives both as an internal champion and as a consultant. His experiences helping organisations to deliver differentiating experiences across multiple channels will be a great asset as the firm continues to grow and we grow our brand, culture, data and technology to support our clients create value.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in