Adam Ballesty becomes new director of marketing at Foxtel

Former Diageo Australia marketer and innovator

Adam Ballesty
Adam Ballesty

Adam Ballesty, previous Diageo Australia marketer and innovator who left the organisation in May, has resurfaced as director of marketing for sports at Foxtel.

Ballesty, ranked 16th in the 2017 edition of CMO50, commenced the position this month. He left Diageo Australia after more than six years, the last five as its marketing and innovation director. Before that, he was group marketing manager at Pacific Brands.

The move follows Andy Lark’s appointment as CMO of Foxtel in January this year. Lark most recently held the post of head of global marketing strategy for SMB accounting vendor, Xero. Prior to this, he spent two years as the CMO of Commonwealth Bank. Lark took over from the former CMO and also Foxtel’s most recent marketing and customer leader, Mark Buckman. 

Buckman left Foxtel in late 2017 after an 18-month stint as managing director of marketing, sales and customer service. 

Also in January, Fox Sports Australia chief executive officer, Patrick Delany, became the new CEO of Foxtel.

Delany, who led Fox Sports Australia since 2011, replaced Peter Tonagh, who led the Foxtel business during its merger negotiations with the sports broadcasting business.

Lark said Foxtel is excited to welcome Adam Ballesty to the Foxtel team. 

"Adam comes to Foxtel following his role as marketing and innovation director at Diageo, where he did an incredible job transforming their agency roster, bringing new energy and creativity to the ready to drink market and bringing new life to the Bundaberg Rum brand," he said.

"Adam brings a wealth of experience to our family and has great relationships with the NRL and AFL, which he nurtured through sponsorship deals he’s been involved with and we’re thrilled he’s joining us. He’s already hit the ground running as he has brings his relationships and unique talents to bear driving our Fox Sports marketing programs."

In a Foxtel statement, Ballesty said: “Sport has always been a space that I wanted to return to following my time working with the NRL and AFL and FOX SPORTS is the number one name in sports broadcasting that just keeps getting stronger, especially with the upcoming arrival of cricket giving Foxtel year-round sports coverage. I’m excited to join the team at such a high energy time and look forward to helping Patrick, Peter and Andy deliver on their vision for Australian sport broadcasting.”

Foxtel in 4K will launch in October on channel 444 and will come as part of a Foxtel Platinum HD or Foxtel Sports HD subscription for customers with an iQ4.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in