National Heart Foundation bolsters marketing with digital and insights chiefs

Recently installed chief marketing officer recruits two heavy-hitting digital and data manager to his newly unified marketing team

Troy Muir (left) and Bernie Hallam
Troy Muir (left) and Bernie Hallam

The National Heart Foundation has brought on two new senior marketers as part of its ambitious and historic plans to transform the structure of the national not-for-profit organisation.

The group has brought on former Nestle consumer and marketing insights leader, Bernie Hallam, as its new director of marketing insights, along with former Coles flybuys digital operations chief, Troy Muir, as its first director of digital and direct channels.

Recently installed CMO, Chris Taylor, said the pair boasted of 25 years’ experience in marketing between them and are well established strategists.

“They are outstanding choices to lead the Heart Foundation’s marketing as we look to build a consolidated marketing strategy for the organisation and lead the fight towards an Australia free of heart disease,” he said.

Taylor was appointed the NFP’s first CMO in May and set the task of creating a single national marketing function for the first time. Historically, the heart foundation in Australia has had a federated structure of eight state and territory divisions, each with its own board and CEO. The newly unified organisation is being led by national CEO and adjunct professor, John Kelly. 

“Since I began at the Heart Foundation, I’ve been developing a high-performing, commercially focused marketing team to meet the objectives of our three year ‘One Heart’ strategic plan,” Taylor continued. “Bernie and Troy, together with an expanded team of marketing professionals, will assist in driving the organisation to become more customer focused while evolving our digital assets to deliver a data-driven, connected and personalised customer experience.”

Hallam has spent the past five-and-a-half years overseeing insights and planning for Nestle’s confectionery business in A/NZ. Prior to this, he was a senior consumer and market insights manager at Unilever, and has held similar roles at McDonalds and 7-Eleven Stores.

“Joining the Heart Foundation at this critical juncture is a wonderful opportunity to make a difference, not only to the Heart Foundation brand itself, but to the lives of so many Australians,” Hallam said of his appointment. “I’m looking forward to delivering crucial insights and intelligence that strengthens our relevance and relationships with everyday Australians.”

Muir, meanwhile, spent more than six years overseeing data then digital operations for flybuys within the Coles Group. His resume also includes stints has head of insights and CRM at WeAreDigital, plus management information development at GE Money.

He said he was looking forward to combining his experience in marketing and technology with the purpose of the Heart Foundation.

“I’m eager to take this opportunity to build a new foundational capability that enables us to communicate with and involve our donors, supporters and community in a personalised way,” Muir said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in