Next-gen Aussie payments company brings on first CMO

Zip Co appoints former Westfield Group marketer to lead brand growth charge

Katrina Ang
Katrina Ang

Next-generation payment solutions provider, Zip Co, has brought on its first executive-level head of marketing to accelerate its brand efforts.

Katrina Ang started working with Zap earlier this year in order to relaunch the Zip brand, which debuted in the market in June. The work was designed to unify the finance technology company’s two key products, Zip Pay and Zip Money, under a master brand, providing greater synergy across all communications and touchpoints.

The work has now seen Ang appointed head of marketing, reporting to CEO and founder, Larry Diamond. She’s overseeing a core team of 10 across brand, content and channels for both its 740,000 consumers and 10,000 partners.

“This is a newly created role and the first head of marketing role for Zip. We have been experimenting with the marketing configuration and this new role will bring all parts of marketing together under one leader,” Ang told CMO.

“I was introduced to Zip at the start of 2018 and really attracted to the role as it gave me the opportunity to learn and grow within a ‘product and tech shop’, and to work on things that I am passionate about.”  

Ang’s immediate priority is to work with all teams to transition to the new structure.

“This is about rapidly exploring, learning and identifying what’s working, what’s not, our biggest opportunities, priorities and create a plan on a page,” she said. “It’s about organising the team to deliver, and building out team capability.”

Diamond said he was thrilled to have Ang joining the Zip leadership team.

“Kat did such an amazing job relaunching the Zip brand across all our digital touchpoints, we just couldn't pass up on the opportunity,” he said.  

“As Zip sits at the intersection of payments and marketing, it was critical to find someone with deep retail experience who understands the shopper journey across unified commerce. With the new brand and native app launch, we have a great platform from which to take Zip to the next level. We are confident Kat has what it takes to help us change the game.”

Prior to her work with Zip, Ang was group marketing manager of communications and experiences at Scentre Group, owner and operator of the Westfield malls in A/NZ. She spent more than 12 years in all with the company in various marketing and campaign management roles.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in