Next-gen Aussie payments company brings on first CMO

Zip Co appoints former Westfield Group marketer to lead brand growth charge

Katrina Ang
Katrina Ang

Next-generation payment solutions provider, Zip Co, has brought on its first executive-level head of marketing to accelerate its brand efforts.

Katrina Ang started working with Zap earlier this year in order to relaunch the Zip brand, which debuted in the market in June. The work was designed to unify the finance technology company’s two key products, Zip Pay and Zip Money, under a master brand, providing greater synergy across all communications and touchpoints.

The work has now seen Ang appointed head of marketing, reporting to CEO and founder, Larry Diamond. She’s overseeing a core team of 10 across brand, content and channels for both its 740,000 consumers and 10,000 partners.

“This is a newly created role and the first head of marketing role for Zip. We have been experimenting with the marketing configuration and this new role will bring all parts of marketing together under one leader,” Ang told CMO.

“I was introduced to Zip at the start of 2018 and really attracted to the role as it gave me the opportunity to learn and grow within a ‘product and tech shop’, and to work on things that I am passionate about.”  

Ang’s immediate priority is to work with all teams to transition to the new structure.

“This is about rapidly exploring, learning and identifying what’s working, what’s not, our biggest opportunities, priorities and create a plan on a page,” she said. “It’s about organising the team to deliver, and building out team capability.”

Diamond said he was thrilled to have Ang joining the Zip leadership team.

“Kat did such an amazing job relaunching the Zip brand across all our digital touchpoints, we just couldn't pass up on the opportunity,” he said.  

“As Zip sits at the intersection of payments and marketing, it was critical to find someone with deep retail experience who understands the shopper journey across unified commerce. With the new brand and native app launch, we have a great platform from which to take Zip to the next level. We are confident Kat has what it takes to help us change the game.”

Prior to her work with Zip, Ang was group marketing manager of communications and experiences at Scentre Group, owner and operator of the Westfield malls in A/NZ. She spent more than 12 years in all with the company in various marketing and campaign management roles.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in