Next-gen Aussie payments company brings on first CMO

Zip Co appoints former Westfield Group marketer to lead brand growth charge

Katrina Ang
Katrina Ang

Next-generation payment solutions provider, Zip Co, has brought on its first executive-level head of marketing to accelerate its brand efforts.

Katrina Ang started working with Zap earlier this year in order to relaunch the Zip brand, which debuted in the market in June. The work was designed to unify the finance technology company’s two key products, Zip Pay and Zip Money, under a master brand, providing greater synergy across all communications and touchpoints.

The work has now seen Ang appointed head of marketing, reporting to CEO and founder, Larry Diamond. She’s overseeing a core team of 10 across brand, content and channels for both its 740,000 consumers and 10,000 partners.

“This is a newly created role and the first head of marketing role for Zip. We have been experimenting with the marketing configuration and this new role will bring all parts of marketing together under one leader,” Ang told CMO.

“I was introduced to Zip at the start of 2018 and really attracted to the role as it gave me the opportunity to learn and grow within a ‘product and tech shop’, and to work on things that I am passionate about.”  

Ang’s immediate priority is to work with all teams to transition to the new structure.

“This is about rapidly exploring, learning and identifying what’s working, what’s not, our biggest opportunities, priorities and create a plan on a page,” she said. “It’s about organising the team to deliver, and building out team capability.”

Diamond said he was thrilled to have Ang joining the Zip leadership team.

“Kat did such an amazing job relaunching the Zip brand across all our digital touchpoints, we just couldn't pass up on the opportunity,” he said.  

“As Zip sits at the intersection of payments and marketing, it was critical to find someone with deep retail experience who understands the shopper journey across unified commerce. With the new brand and native app launch, we have a great platform from which to take Zip to the next level. We are confident Kat has what it takes to help us change the game.”

Prior to her work with Zip, Ang was group marketing manager of communications and experiences at Scentre Group, owner and operator of the Westfield malls in A/NZ. She spent more than 12 years in all with the company in various marketing and campaign management roles.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in