Zip Co appoints former Westfield Group marketer to lead brand growth charge
Next-generation payment solutions provider, Zip Co, has brought on its first executive-level head of marketing to accelerate its brand efforts.
Katrina Ang started working with Zap earlier this year in order to relaunch the Zip brand, which debuted in the market in June. The work was designed to unify the finance technology company’s two key products, Zip Pay and Zip Money, under a master brand, providing greater synergy across all communications and touchpoints.
The work has now seen Ang appointed head of marketing, reporting to CEO and founder, Larry Diamond. She’s overseeing a core team of 10 across brand, content and channels for both its 740,000 consumers and 10,000 partners.
“This is a newly created role and the first head of marketing role for Zip. We have been experimenting with the marketing configuration and this new role will bring all parts of marketing together under one leader,” Ang told CMO.
“I was introduced to Zip at the start of 2018 and really attracted to the role as it gave me the opportunity to learn and grow within a ‘product and tech shop’, and to work on things that I am passionate about.”
Ang’s immediate priority is to work with all teams to transition to the new structure.
“This is about rapidly exploring, learning and identifying what’s working, what’s not, our biggest opportunities, priorities and create a plan on a page,” she said. “It’s about organising the team to deliver, and building out team capability.”
Diamond said he was thrilled to have Ang joining the Zip leadership team.
“Kat did such an amazing job relaunching the Zip brand across all our digital touchpoints, we just couldn't pass up on the opportunity,” he said.
“As Zip sits at the intersection of payments and marketing, it was critical to find someone with deep retail experience who understands the shopper journey across unified commerce. With the new brand and native app launch, we have a great platform from which to take Zip to the next level. We are confident Kat has what it takes to help us change the game.”
Prior to her work with Zip, Ang was group marketing manager of communications and experiences at Scentre Group, owner and operator of the Westfield malls in A/NZ. She spent more than 12 years in all with the company in various marketing and campaign management roles.
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