The Coffee Club owner appoints its first chief brand officer

Former Tatts Group CMO joins the Minor DKL business, which owns The Coffee Club and Ribs & Rumps Restaurant network, as its first brand leader on the executive team

Megan Magill
Megan Magill

QSR operator of The Coffee Club, Ribs & Rumps and the Nomad Coffee Group speciality wholesaler, Minor DKL, has brought on its first chief brand officer.

The organisation has appointed former Tatts Group CMO, Megan Magill, as its first-ever brand leader, sitting on the senior leadership team and reporting to CEO, Nick Bryden. Magill’s appointment rounds out a relatively new senior leadership team, which also includes CFO, Peter Montgomery, and COO, Stephen Hazard. Minor DKL also retains a head of marketing for flagship The Coffee Club brand, Matt Emmerson.

Minor DKL Food Group is the franchisor and owner of The Coffee Club IP, Ribs & Rumps Restaurants and Coffee Hit franchise systems, a network that extends to 410 restaurants in 11 countries. It is also owns of Nomad Coffee Group (formerly Veneziano Coffee Roasters), a leading specialty coffee roasting house supplying wholesale and retail customers nationally from roasting facilities in Melbourne and Brisbane.

Magill told CMO she was attracted by the challenge of taking a new role in the new industry.

Most recently, Magill was marketing chief at Tatts Group, exiting the business in March after its merged with competing gaming and betting giant, Tabcorp. The merger saw both Magill’s CMO position, as well as that of a Tabcorp group CMO, removed from the leadership team.

Magill joined Tatts Group in 2013 as group brand and marketing strategist, working closely with the CEO to set brand vision, strategy, launch and rollout. The work earned her the newly created role of group chief marketing officer in 2015.  The remit was to lead a new centralised marketing function, heading up a team of 30 staff covering digital acquisition and optimisation, CRM and loyalty, design services and business unit brand marketing teams.

Prior to that, she was general manager of brand and deputy EGM of the Wotif A/N business.

Magill said she was also enthused by her love for working within businesses in times of transition. “Our CEO, Nick Bryden, easily sold the role through his vision for this business and how he planned to realise that vision alongside a very healthy focus on people and culture and the important role that these play in success,” she said.

 “I really wanted to be a part of that vision and I felt that the experience I’d gained through previous roles, particularly at Wotif and Tatts Group would add value to Minor DKL,” Magill added.  

Magill is still in discovery phase with the business but has already starting formulating her plans.

“Focus areas are brand, loyalty, digital and data, and the ‘way we work’ marketing systems and processes so far. But I’m sure there will be a lot more to focus on as I am immersed in the business further,” she said.

In a statement confirming her appointment, the company said they were “ecstatic” to have Magill joining the team.

“As part of the executive team, Megan will oversee our group's marketing and brand strategy, and play a leading role in developing and delivering programs and initiatives related to marketing mix, customer journey and customer engagement,” the company stated.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in