Founding chief and marketing leader, Hugo Schreuder, returns to lead the insurance business as it looks to bring on a new CMO
Australian insurance player, Youi Insurance, has promoted its group chief marketing officer and founding local chief back to the top job following the departure of its CEO last week.
Hugo Schrueder takes over the role from Frank Costigan, who had been with Youi since 2016 and assumed the helm in July 2017. Costigan is joining QBE as its executive general manager of retail and partnerships in November, a role that reflects a series of executive changes at the insurance giant.
Schrueder has been group marketing chief since January 2013, but was in fact the inaugural CEO for Youi upon its launch locally in 2008 and held the role until 2012.
“As Youi’s founding CEO, Hugo has been instrumental in establishing Youi as a successful challenger insurance brand in Australia,” a spokesperson told CMO.
Schreuder said he was looking forward to leading the business once more in a next phase of growth.
“It has been a privilege to be part of Youi’s progression over the past 10 years, and to see the business grow from a small start up to over 1400 employees, one million customer policies, and the hundreds of partners and suppliers we have today,” he said. “I’m extremely grateful and humbled to once again lead this exciting business into a new phase of growth.”
Youi is now actively looking for a new CMO and posted an advertisement on its website based out of Brisbane. On the to-do is managing the marketing team, leading development, delivery and implementation of strategic marketing programs, customer and martech platforms and data reporting ownership and being a “champion for change”.
QBE, meanwhile, has made a number of executive changes this year following the appointment of Vivek Bhatia as its CEO in January.
Others include the permanent appointment of Chris Killourhy as CFO; interim EGM of retail and partnerships, Eleanor Debelle, as chief HR officer; Renee Roberts as chief operating officer; and Fiona Hayes-St Clair as chief strategy officer.
Check out more of the recent CMO appointments in Australia:
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I think they are overpriced. Don't you think so? I won't buy them.
Donna Green
Apple Watch arrives April 24, some models top $10K
Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...
samried
How one energy company is giving itself a social media makeover
That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.
Simon Smith
Facial recognition technology being used in a new out-of-home campaign
This journey would identify all your future life aspects!
Maryann Humphrey
Open Colleges: one-to-one journeys is the goal
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration