Youi CMO takes back the CEO role

Founding chief and marketing leader, Hugo Schreuder, returns to lead the insurance business as it looks to bring on a new CMO

Australian insurance player, Youi Insurance, has promoted its group chief marketing officer and founding local chief back to the top job following the departure of its CEO last week.

Hugo Schrueder takes over the role from Frank Costigan, who had been with Youi since 2016 and assumed the helm in July 2017. Costigan is joining QBE as its executive general manager of retail and partnerships in November, a role that reflects a series of executive changes at the insurance giant.

Schrueder has been group marketing chief since January 2013, but was in fact the inaugural CEO for Youi upon its launch locally in 2008 and held the role until 2012.

“As Youi’s founding CEO, Hugo has been instrumental in establishing Youi as a successful challenger insurance brand in Australia,” a spokesperson told CMO.

Schreuder said he was looking forward to leading the business once more in a next phase of growth.

“It has been a privilege to be part of Youi’s progression over the past 10 years, and to see the business grow from a small start up to over 1400 employees, one million customer policies, and the hundreds of partners and suppliers we have today,” he said. “I’m extremely grateful and humbled to once again lead this exciting business into a new phase of growth.”

Youi is now actively looking for a new CMO and posted an advertisement on its website based out of Brisbane. On the to-do is managing the marketing team, leading development, delivery and implementation of strategic marketing programs, customer and martech platforms and data reporting ownership and being a “champion for change”.

QBE, meanwhile, has made a number of executive changes this year following the appointment of Vivek Bhatia as its CEO in January.

Others include the permanent appointment of Chris Killourhy as CFO; interim EGM of retail and partnerships, Eleanor Debelle, as chief HR officer; Renee Roberts as chief operating officer; and Fiona Hayes-St Clair as chief strategy officer.

Check out more of the recent CMO appointments in Australia:

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

Read more

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Blog Posts

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

Sign in