Founding chief and marketing leader, Hugo Schreuder, returns to lead the insurance business as it looks to bring on a new CMO
Australian insurance player, Youi Insurance, has promoted its group chief marketing officer and founding local chief back to the top job following the departure of its CEO last week.
Hugo Schrueder takes over the role from Frank Costigan, who had been with Youi since 2016 and assumed the helm in July 2017. Costigan is joining QBE as its executive general manager of retail and partnerships in November, a role that reflects a series of executive changes at the insurance giant.
Schrueder has been group marketing chief since January 2013, but was in fact the inaugural CEO for Youi upon its launch locally in 2008 and held the role until 2012.
“As Youi’s founding CEO, Hugo has been instrumental in establishing Youi as a successful challenger insurance brand in Australia,” a spokesperson told CMO.
Schreuder said he was looking forward to leading the business once more in a next phase of growth.
“It has been a privilege to be part of Youi’s progression over the past 10 years, and to see the business grow from a small start up to over 1400 employees, one million customer policies, and the hundreds of partners and suppliers we have today,” he said. “I’m extremely grateful and humbled to once again lead this exciting business into a new phase of growth.”
Youi is now actively looking for a new CMO and posted an advertisement on its website based out of Brisbane. On the to-do is managing the marketing team, leading development, delivery and implementation of strategic marketing programs, customer and martech platforms and data reporting ownership and being a “champion for change”.
QBE, meanwhile, has made a number of executive changes this year following the appointment of Vivek Bhatia as its CEO in January.
Others include the permanent appointment of Chris Killourhy as CFO; interim EGM of retail and partnerships, Eleanor Debelle, as chief HR officer; Renee Roberts as chief operating officer; and Fiona Hayes-St Clair as chief strategy officer.
Check out more of the recent CMO appointments in Australia:
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The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.
The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.
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