Founding chief and marketing leader, Hugo Schreuder, returns to lead the insurance business as it looks to bring on a new CMO
Australian insurance player, Youi Insurance, has promoted its group chief marketing officer and founding local chief back to the top job following the departure of its CEO last week.
Hugo Schrueder takes over the role from Frank Costigan, who had been with Youi since 2016 and assumed the helm in July 2017. Costigan is joining QBE as its executive general manager of retail and partnerships in November, a role that reflects a series of executive changes at the insurance giant.
Schrueder has been group marketing chief since January 2013, but was in fact the inaugural CEO for Youi upon its launch locally in 2008 and held the role until 2012.
“As Youi’s founding CEO, Hugo has been instrumental in establishing Youi as a successful challenger insurance brand in Australia,” a spokesperson told CMO.
Schreuder said he was looking forward to leading the business once more in a next phase of growth.
“It has been a privilege to be part of Youi’s progression over the past 10 years, and to see the business grow from a small start up to over 1400 employees, one million customer policies, and the hundreds of partners and suppliers we have today,” he said. “I’m extremely grateful and humbled to once again lead this exciting business into a new phase of growth.”
Youi is now actively looking for a new CMO and posted an advertisement on its website based out of Brisbane. On the to-do is managing the marketing team, leading development, delivery and implementation of strategic marketing programs, customer and martech platforms and data reporting ownership and being a “champion for change”.
QBE, meanwhile, has made a number of executive changes this year following the appointment of Vivek Bhatia as its CEO in January.
Others include the permanent appointment of Chris Killourhy as CFO; interim EGM of retail and partnerships, Eleanor Debelle, as chief HR officer; Renee Roberts as chief operating officer; and Fiona Hayes-St Clair as chief strategy officer.
Check out more of the recent CMO appointments in Australia:
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia