Founding chief and marketing leader, Hugo Schreuder, returns to lead the insurance business as it looks to bring on a new CMO
Australian insurance player, Youi Insurance, has promoted its group chief marketing officer and founding local chief back to the top job following the departure of its CEO last week.
Hugo Schrueder takes over the role from Frank Costigan, who had been with Youi since 2016 and assumed the helm in July 2017. Costigan is joining QBE as its executive general manager of retail and partnerships in November, a role that reflects a series of executive changes at the insurance giant.
Schrueder has been group marketing chief since January 2013, but was in fact the inaugural CEO for Youi upon its launch locally in 2008 and held the role until 2012.
“As Youi’s founding CEO, Hugo has been instrumental in establishing Youi as a successful challenger insurance brand in Australia,” a spokesperson told CMO.
Schreuder said he was looking forward to leading the business once more in a next phase of growth.
“It has been a privilege to be part of Youi’s progression over the past 10 years, and to see the business grow from a small start up to over 1400 employees, one million customer policies, and the hundreds of partners and suppliers we have today,” he said. “I’m extremely grateful and humbled to once again lead this exciting business into a new phase of growth.”
Youi is now actively looking for a new CMO and posted an advertisement on its website based out of Brisbane. On the to-do is managing the marketing team, leading development, delivery and implementation of strategic marketing programs, customer and martech platforms and data reporting ownership and being a “champion for change”.
QBE, meanwhile, has made a number of executive changes this year following the appointment of Vivek Bhatia as its CEO in January.
Others include the permanent appointment of Chris Killourhy as CFO; interim EGM of retail and partnerships, Eleanor Debelle, as chief HR officer; Renee Roberts as chief operating officer; and Fiona Hayes-St Clair as chief strategy officer.
Check out more of the recent CMO appointments in Australia:
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together to discuss AI.
Sumit Takim
In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia