MD of marketing, sales and customer service will leave the pay TV company after just 18 months
Foxtel has confirmed Mark Buckman will leave the pay TV giant in December, just 18 months after joining to head up its marketing, customer and retail strategy.
Buckman joins Foxtel in June last year in the newly created role of MD, customer and retail, a position that encompasses both sales and marketing functions as well as customer service operations.
An experience marketer and agency leader, Buckman is arguably best recognised locally for his four years overseeing media and marketing at Telstra in group and executive-level roles, as well as being CMO at Commonwealth Bank.
Buckman left Telstra in July 2014 and relocated to the UK, where he took up several consulting roles as well as a post as chief strategy officer of Accenture Interactive.
Since joining Foxtel, Buckman has overseen a major rebrand and repositioning effort designed to help the company regain relevance in the rapidly transforming on-demand TV and video market.
In a statement, a Foxtel spokesperson highlighted Buckman’s achievements over the past 18 months and said the group wished him success for the future.
“Foxtel is very sorry that Mark Buckman has decided to move on from Foxtel after 18 months. In that relatively short period Mark has initiated significant change,” the statement read.
“This includes the reset of the Foxtel brand with a new identity and new positioning [Foxtel for Everyone]; the successful launch of Foxtel Now; the significant boost to our data driven marketing capability; and the acceleration of the digitisation of our customer processes.”
The spokesperson confirmed Buckman will stay with Foxtel until mid-December but would not comment further on whether the group is now looking for a direct replacement.
More on Foxtel's data, technology and CX efforts:
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.
ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.
Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...
Martin Valovič
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.
Joe Hawks
Data privacy 2021: What should be front and centre for the CMO right now
Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online
Joe Hawks
The new rules of Millennial marketing in 2021
In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...
Fred Lawrence
DoorDash launches in Australia