Foxtel has confirmed Mark Buckman will leave the pay TV giant in December, just 18 months after joining to head up its marketing, customer and retail strategy.
Buckman joins Foxtel in June last year in the newly created role of MD, customer and retail, a position that encompasses both sales and marketing functions as well as customer service operations.
An experience marketer and agency leader, Buckman is arguably best recognised locally for his four years overseeing media and marketing at Telstra in group and executive-level roles, as well as being CMO at Commonwealth Bank.
Buckman left Telstra in July 2014 and relocated to the UK, where he took up several consulting roles as well as a post as chief strategy officer of Accenture Interactive.
Since joining Foxtel, Buckman has overseen a major rebrand and repositioning effort designed to help the company regain relevance in the rapidly transforming on-demand TV and video market.
In a statement, a Foxtel spokesperson highlighted Buckman’s achievements over the past 18 months and said the group wished him success for the future.
“Foxtel is very sorry that Mark Buckman has decided to move on from Foxtel after 18 months. In that relatively short period Mark has initiated significant change,” the statement read.
“This includes the reset of the Foxtel brand with a new identity and new positioning [Foxtel for Everyone]; the successful launch of Foxtel Now; the significant boost to our data driven marketing capability; and the acceleration of the digitisation of our customer processes.”
The spokesperson confirmed Buckman will stay with Foxtel until mid-December but would not comment further on whether the group is now looking for a direct replacement.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration