Buckman quits Telstra marketing and media post

Marketing and media leader resigns five months after being promoted to group managing director of media and marketing

Mark Buckman
Mark Buckman

Telstra has confirmed its CMO, Mark Buckman, has resigned from his post just five months after being promoted and four years after joining the group.

In a statement, the telco confirmed Buckman would be leaving the organisation to relocate to the UK for family reasons. The news comes five months after Buckman’s role was expanded to group managing director, media and marketing, overseeing all of Telstra’s brand and digital media growth activities and sitting on the executive committee.

In the statement, Telstra Retail group executive, Gordon Ballantyne, thanked Buckman for his contribution.

“Since joining Telstra as the chief marketing officer in 2011, Mark has played a pivotal role in helping to transform the company into a vibrant and engaging brand and an organisation with innovative and creative content for the customer,” he said.

“Mark has left a wonderful legacy at Telstra, and this extends to the extremely capable and talented teams he has led.”

Telstra will work with Buckman on his transition out of the business in the next few months. A Telstra spokesperson told CMO it will be considering two separate appointments covering the marketing and media functions.

Buckman joined Telstra initially as chief marketing officer. His role was expended in 2013 to encompass digital media and IPTV. Prior to this, he was the CMO at Commonwealth Bank for seven years.

Among his career highlights at Telstra was the launch of its content partner brand, T-Media.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Read more: Friday infographic: The not-so-secret formula for the modern CMO

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

Read more

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

Latest Podcast

More podcasts

Sign in