Buckman quits Telstra marketing and media post

Marketing and media leader resigns five months after being promoted to group managing director of media and marketing

Mark Buckman
Mark Buckman

Telstra has confirmed its CMO, Mark Buckman, has resigned from his post just five months after being promoted and four years after joining the group.

In a statement, the telco confirmed Buckman would be leaving the organisation to relocate to the UK for family reasons. The news comes five months after Buckman’s role was expanded to group managing director, media and marketing, overseeing all of Telstra’s brand and digital media growth activities and sitting on the executive committee.

In the statement, Telstra Retail group executive, Gordon Ballantyne, thanked Buckman for his contribution.

“Since joining Telstra as the chief marketing officer in 2011, Mark has played a pivotal role in helping to transform the company into a vibrant and engaging brand and an organisation with innovative and creative content for the customer,” he said.

“Mark has left a wonderful legacy at Telstra, and this extends to the extremely capable and talented teams he has led.”

Telstra will work with Buckman on his transition out of the business in the next few months. A Telstra spokesperson told CMO it will be considering two separate appointments covering the marketing and media functions.

Buckman joined Telstra initially as chief marketing officer. His role was expended in 2013 to encompass digital media and IPTV. Prior to this, he was the CMO at Commonwealth Bank for seven years.

Among his career highlights at Telstra was the launch of its content partner brand, T-Media.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Read more: Friday infographic: The not-so-secret formula for the modern CMO

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in