Freeview recruits Foxtel marketer as new head of marketing

Latest recruit replaces Jennifer Lee, who left the organisation in May after less than 18 months

Cameron Crain
Cameron Crain

Freeview has nabbed former Foxtel store TV and main event manager, Cameron Crain, as its new head of marketing.

Crain replaces Jennifer Lee, who left Freeview in May after less than 18 months in the role. During this time, she oversaw the launch of the company’s new TV campaign in August, the third in a series of national ads featuring the Freeman family and their neighbours, the Joneses.

Crain has spent the past 18 months as store TV and main event manager at Foxtel, working across programming and marketing teams. Prior to this, he held marketing special projects and programming roles at the pay TV broadcaster since 2013. His resume also includes a stint as segment marketing manager at Macquarie Group, and national marketing manager for property software player, Rockend.

Freeview CEO, Liz Ross, said she was delighted to welcome Crain to the team.

“Cameron brings invaluable industry experience and he joins the team in what will be a landmark year for Freeview, our 10-year anniversary,” she said in a statement.

“We welcome Cameron’s unique skills in an exciting time for Freeview, as we continue to promote free-to-air content wherever, whenever, and on whichever platform users choose.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in