Foxtel unveils 4k live channel, heralds next era of TV

Foxtel in 4K will launch in October on channel 444 and will come as part of a Foxtel Platinum HD or Foxtel Sports HD subscription for customers with an iQ4

Foxtel has taken the wrappers off a new, dedicated, 4K live channel, heralding what the company claims is the “next wave” of change in Australian television.

Calling it an Australian first, Foxtel said the technology is a live 4k experience that lets viewers watch sport, documentaries and movies through Australia’s only guaranteed 4K satellite signal. Unveiling the channel at a Sydney event, Foxtel CEO, Patrick Delany, said innovation is in Foxtel’s DNA.

“We have continuously redefined entertainment for Australia putting us at the centre of connecting subscribers with the sports and the shows they love," he said. 

“Today’s news is just the first step into a 4K future. This incredible experience will continue to expand as we bring even more sport and entertainment programming to life in guaranteed 4K, making the most of today’s ultra-modern 4K TVs. It’s TV like never before.”

According to the company, Foxtel in 4K will launch in October on channel 444 and will come as part of a Foxtel Platinum HD or Foxtel Sports HD subscription for customers with an iQ4.

At launch, the channel will start previewing 4K content, including live sport, documentaries, concerts and more. Over the next 12 months, Foxtel will then expand the selection of unique 4K content to its subscribers.

The news comes as Foxtel announced the arrival of the new iQ4 set top box, designed to be continually upgraded with newer, smarter features. The new iQ4 will enable subscribers with a compatible 4K TV to access Foxtel’s new 4K channel and enjoy Australia’s entertainment and sports service in HD and 4K UHD.

According to the company, the iQ4 marks the start of a new wave of innovations for Foxtel to improve the value of a Foxtel subscription. The iQ4 combines satellite delivery; 4K programming via the 4K channel, along with a host of other linear channels, alongside a library of TV and movies to stream On Demand via the internet.

As reported in CMO late last year, Foxtel upped its game in the streaming device market after unveiling its ‘plug and play’ Foxtel Now device, only weeks after the launch of Telstra TV.

As well as providing access to Foxtel Now in HD, the device offered broader access to a host of programming streamed instantly to consumers, live or on-demand. It also streamed free-to-air channels via a built-in free-to-air tuner.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

Read more

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Blog Posts

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

Sign in