A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming world.

Media sales business MCN (Multi Channel Network) has today officially announced it has rebranded to Foxtel Media, with a new visual identity to accompany the new name.

​In the wake of increasing competition from streaming services and decreasing subscriptions, Foxtel today announced a number of new initiatives to improve its user experience (UX), including an integration with both Netflix and SBS On Demand.

Head of Big Bash League at Cricket Australia, Kim McConnie, is switching the physical pitch for broadcasting, and is joining Foxtel’s marketing team.

​Foxtel has confirmed a new group head of marketing joins the team in late March, an appointment that follows a string of marketing and sales changes in recent months.

There’s been yet another leadership-level exit from Foxtel this week, with long-time GM of advertising sales and brand partnerships heading out the door.

​Adam Ballesty, the director of marketing at Foxtel - Sports, has quit after only six months in the role.

Foxtel and Mindshare are taking customer experience to the next level for cricket fans using AI. ‘Monty’, a machine learning (ML) model, has been spotting when and how wickets would fall in live games, in real time, and alerting fans before it happens.

Andy Lark is leaving the Foxtel business and REA Group’s Kieran Cooney is stepping in as part of fresh organisational structure at the pay-TV player.

​Adam Ballesty, former Diageo Australia marketer and innovator who left the organisation in May, has resurfaced as director of marketing – sports at Foxtel.​

The role of creativity in an increasing tech and data-driven world was one of the topics discussed at the ​ADMA​ global forum last week, with the overwhelming response being that creativity and storytelling is more important than it’s even been.

Foxtel has taken the wrappers off a new, dedicated, 4K live channel, heralding what the company claims is the “next wave” of change in Australian television.

Fox Sports Australia chief executive officer, Patrick Delany,is the new CEO of Foxtel, effective immediately.

Foxtel is heating up competition in the streaming device market by unveiling its new ‘plug and play’ Foxtel Now device, only weeks after the launch of Telstra TV.

Foxtel has joined forces with digital marketing agency, Datalicious, to introduce personalised content and data analytics capabilities across its digital offering.