Leadership
In the wake of increasing competition from streaming services and decreasing subscriptions, Foxtel today announced a number of new initiatives to improve its user experience (UX), including an integration with both Netflix and SBS On Demand.
Leadership
Head of Big Bash League at Cricket Australia, Kim McConnie, is switching the physical pitch for broadcasting, and is joining Foxtel’s marketing team.
Foxtel has confirmed a new group head of marketing joins the team in late March, an appointment that follows a string of marketing and sales changes in recent months.
Leadership
There’s been yet another leadership-level exit from Foxtel this week, with long-time GM of advertising sales and brand partnerships heading out the door.
Leadership
Adam Ballesty, the director of marketing at Foxtel - Sports, has quit after only six months in the role.
Digital Marketing
Foxtel and Mindshare are taking customer experience to the next level for cricket fans using AI. ‘Monty’, a machine learning (ML) model, has been spotting when and how wickets would fall in live games, in real time, and alerting fans before it happens.
Leadership
Andy Lark is leaving the Foxtel business and REA Group’s Kieran Cooney is stepping in as part of fresh organisational structure at the pay-TV player.
Leadership
Adam Ballesty, former Diageo Australia marketer and innovator who left the organisation in May, has resurfaced as director of marketing – sports at Foxtel.
Leadership
The role of creativity in an increasing tech and data-driven world was one of the topics discussed at the ADMA global forum last week, with the overwhelming response being that creativity and storytelling is more important than it’s even been.
Strategy
Foxtel has taken the wrappers off a new, dedicated, 4K live channel, heralding what the company claims is the “next wave” of change in Australian television.
Leadership
Fox Sports Australia chief executive officer, Patrick Delany,is the new CEO of Foxtel, effective immediately.
Digital Marketing
Foxtel is heating up competition in the streaming device market by unveiling its new ‘plug and play’ Foxtel Now device, only weeks after the launch of Telstra TV.
Digital Marketing
Foxtel has joined forces with digital marketing agency, Datalicious, to introduce personalised content and data analytics capabilities across its digital offering.
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