Foxtel CMO gets end-to-end customers under latest leadership shake-up

Kieren Cooney adds customer experience to his remit as the Pay TV player restructures several divisions

Foxtel’s chief marketing officer, Kieren Cooney, has gained end-to-end customer experience oversight under a raft of leadership and management team changes confirmed at the company last week.

In an email circulated to staff and sighted by CMO, the pay TV player’s CEO, Patrick Delaney, said Cooney would now be known as chief customer, marketing and sales officer, with end-to-end responsibility for all customer interactions. The extended remit includes service and loyalty, marketing and publicity, creative services and residential and commercial sales.

As part of the change, Lesley Portwain’s customer service division will come under Cooney’s group, allowing a more unified approach to customer experience and service. Cooney joined Foxtel in late 2018 as part of another restructure involving the marketing role.

“This group's shared objective is to maximise revenue from the loyal premium customers of the Foxtel branded business. Kieren will have accountability for management and delivery of this vital revenue to the Group,” Delaney stated.

On the content and products side, the latest leadership changes see Julian Ogrin continue as CEO of Kayo and Binge with responsibility for the new streaming business, but with each business now gaining a leader overseeing brand and growth momentum. These fresh recruits are executive director of Kayo, Ant Hearne; and executive director of Binge, Alison Hurbert-Burns.

Another senior leader gaining a wider remit is Amanda Laing, who’s taken up the position of chief commercial and content officer with responsibility for group-wide entertainment and sports include Fox Sports.  Former Fox Sports leader, Peter Campbell, has switched to the executive director of transformation implementation role, reflecting his former work to transform the sports division. In his stead, Steve Crawley becomes executive director of Fox Sports.

These changes recognise that entertainment and sports content is core to everything we do and that we are now ‘leveraging’ group assets across the Foxtel, Kayo and Binge businesses to reach more subscribers than ever before and make forward-looking investment and operational decisions,” Delaney commented. 

“So, it is a natural progression to bring entertainment and sports together, so we approach content decisions and investments for the Group's future, without being caught up in structures and silos of the past.”  

Foxtel has also given Brian Walsh group-wide responsibility for leading the newly created Foxtel Originals division, spearheading all local production commissions across Australian drama, lifestyle, factual and entertainment production.

“These organisational changes are designed to unlock the Foxtel Group's full potential,” Delaney said. “The changes create fresh challenges for some of our most experienced executives and new opportunities for the next generation of leaders at Foxtel.”   

Elsewhere, Delaney also confirmed the forthcoming departure of chief product and strategy officer, Alice Mascia, and her partner, Foxtel’s CIO, Mauro di Petro, later this year as they return to Italy.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in