Foxtel CMO gets end-to-end customers under latest leadership shake-up

Kieren Cooney adds customer experience to his remit as the Pay TV player restructures several divisions

Foxtel’s chief marketing officer, Kieren Cooney, has gained end-to-end customer experience oversight under a raft of leadership and management team changes confirmed at the company last week.

In an email circulated to staff and sighted by CMO, the pay TV player’s CEO, Patrick Delaney, said Cooney would now be known as chief customer, marketing and sales officer, with end-to-end responsibility for all customer interactions. The extended remit includes service and loyalty, marketing and publicity, creative services and residential and commercial sales.

As part of the change, Lesley Portwain’s customer service division will come under Cooney’s group, allowing a more unified approach to customer experience and service. Cooney joined Foxtel in late 2018 as part of another restructure involving the marketing role.

“This group's shared objective is to maximise revenue from the loyal premium customers of the Foxtel branded business. Kieren will have accountability for management and delivery of this vital revenue to the Group,” Delaney stated.

On the content and products side, the latest leadership changes see Julian Ogrin continue as CEO of Kayo and Binge with responsibility for the new streaming business, but with each business now gaining a leader overseeing brand and growth momentum. These fresh recruits are executive director of Kayo, Ant Hearne; and executive director of Binge, Alison Hurbert-Burns.

Another senior leader gaining a wider remit is Amanda Laing, who’s taken up the position of chief commercial and content officer with responsibility for group-wide entertainment and sports include Fox Sports.  Former Fox Sports leader, Peter Campbell, has switched to the executive director of transformation implementation role, reflecting his former work to transform the sports division. In his stead, Steve Crawley becomes executive director of Fox Sports.

These changes recognise that entertainment and sports content is core to everything we do and that we are now ‘leveraging’ group assets across the Foxtel, Kayo and Binge businesses to reach more subscribers than ever before and make forward-looking investment and operational decisions,” Delaney commented. 

“So, it is a natural progression to bring entertainment and sports together, so we approach content decisions and investments for the Group's future, without being caught up in structures and silos of the past.”  

Foxtel has also given Brian Walsh group-wide responsibility for leading the newly created Foxtel Originals division, spearheading all local production commissions across Australian drama, lifestyle, factual and entertainment production.

“These organisational changes are designed to unlock the Foxtel Group's full potential,” Delaney said. “The changes create fresh challenges for some of our most experienced executives and new opportunities for the next generation of leaders at Foxtel.”   

Elsewhere, Delaney also confirmed the forthcoming departure of chief product and strategy officer, Alice Mascia, and her partner, Foxtel’s CIO, Mauro di Petro, later this year as they return to Italy.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Introducing Branch's mobile referrals https://branch.io/referral/

Bruce Ma

How this ecommerce upstart is building its brand proposition

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in