Marley Spoon appoints new CMO

Former marketing leader at Foxtel, David Jones joins ready-made food business

Meal kit subscription company, Marley Spoon, has appointed Kate Whitney to chief marketing and growth officer for Marley Spoon Australia. 

Whitney, who was a key marketer at both Foxtel and David Jones, will be joining the team in Sydney next week. Most recently, she was at Pirnod Ricard in the US, where she was the director of digital marketing, driving sales and brand loyalty for the millennial consumer segment. 

Prior to this, Whitney spearheaded the development of David Jones’ credit card portfolio and re-ignited the Storecard with American Express; and at Foxtel, where she developed the retail proposition and brand positioning.

She will be overseeing all of the marketing activity in Australia for both Marley Spoon and the company’s affordable meal kit alternative, Dinnerly; and will also be managing the strategic partnership between Marley Spoon and Woolworths, including cross-platform marketing campaigns and new initiatives between the two retailers.

“In Marley Spoon, I saw three simple, killer benefits in one delightful product: convenience, low waste, and wellness,” Whitney said. “I've never worked in a category that is so new and full of potential, that answers so many consumer needs at a period of phenomenal growth. Subscription services are becoming the new norm, which makes sense; Once you love a brand, and you trust that brand to take a problem away, you’ll continue to come back again and again.

“The meal-kit model reflects the changing consumer habits, but what has really impressed me about Marley Spoon is how they’ve continued to evolve their offering to meet the demands of their customers, with high-quality vegan and vegetarian options and meals that meet the growing demand of dinner being fast, healthy and delicious. There's never been a better time to try these products, and if this demand grows, it's only going to get better.”

Marley Spoon Australia MD and co-founder, Rolf Weber, said the hire is an enormous coup for the company. 

“Her experience of combining data-driven marketing with a consumer, subscription model is almost catered to the meal kit sector, so to have her here to lead our team in Australia is incredibly exciting. Her insight and leadership are going to be invaluable as Marley Spoon prepares for one of our biggest years yet,” he said. 

The marketing for Marley Spoon was formally headed up by Australian co-founder, Dave Malcolm, who left the business late last year to become head of global ecommerce for the Real Pet Food Company.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in