MCN rebrands as Foxtel Media

Foxtel brings its media business closer to its TV and streaming business with new branding

Media sales business MCN (Multi Channel Network) has today officially announced it has rebranded to Foxtel Media, with a new visual identity to accompany the new name.

Foxtel Media CEO, Mark Frain, said the rebadge, which has been long anticipated, was a strategic decision to better align Foxtel Media with the Foxtel platform.

“We are operating in a fast-evolving environment and we believe that as Foxtel Media we are in the best position to help the media and marketing sector get closer to Foxtel’s incredibly powerful customer base," he said.

Founded in 1997 as MCN the media sales business covered Foxtel and Fox Sports, including pay TV brands, digital publishers, plus streaming TV services, Foxtel Now, Foxtel Go and Kayo and digital out-of-home TV screens. Foxtel Media also led the development of Multiview, trading platform, Landmark, and the first integrated programmatic private marketplace for TV.

“From the very beginning, our mission has been to connect brands with Foxtel’s high-value audiences across live and on-demand content. Whether that be via advertising spots, sponsorships and in-program integration. That commitment is as strong now as it was when MCN was launched 22 years ago, but we’re now adding greater capability to our core, through different people and different technologies," Frain said in a statement. 

Foxtel Media is launching with a series of events to promote its new programming and technologies at its Foxtel on Oxford experiential site in Sydney. In a move away from the traditional annual up-front ad sales event, the new facility will be able to continuously connect advertisers, agencies and subscribers with the Foxtel experience and its wide range of content. 

The site, which houses a small cinema, meeting rooms and presentation spaces, will screen previews, technology demonstrations and workshops for advertisers along with business and programming updates. 

“By leveraging the Foxtel platform and its new user experience, we will deliver new advertising ideas, technologies and models, putting greater focus on understanding the needs of customers, and bringing them closer to our advertising partners,” Frain added.

The rebrand comes 12 months after MCN and Network 10 cut ties around their advertising sales agreement after just 12 months of working together on programmatic TV buying.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...

soham

How to manage social media during Covid-19

Read more

Thank you for explaining the rules. This article covers the principles of design, which arrange the elements of art into a composition. ...

Pierce Fabreverg

Reports: Brands have an important role to play during the COVID-19 crisis - if they're useful

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in