MCN rebrands as Foxtel Media

Foxtel brings its media business closer to its TV and streaming business with new branding

Media sales business MCN (Multi Channel Network) has today officially announced it has rebranded to Foxtel Media, with a new visual identity to accompany the new name.

Foxtel Media CEO, Mark Frain, said the rebadge, which has been long anticipated, was a strategic decision to better align Foxtel Media with the Foxtel platform.

“We are operating in a fast-evolving environment and we believe that as Foxtel Media we are in the best position to help the media and marketing sector get closer to Foxtel’s incredibly powerful customer base," he said.

Founded in 1997 as MCN the media sales business covered Foxtel and Fox Sports, including pay TV brands, digital publishers, plus streaming TV services, Foxtel Now, Foxtel Go and Kayo and digital out-of-home TV screens. Foxtel Media also led the development of Multiview, trading platform, Landmark, and the first integrated programmatic private marketplace for TV.

“From the very beginning, our mission has been to connect brands with Foxtel’s high-value audiences across live and on-demand content. Whether that be via advertising spots, sponsorships and in-program integration. That commitment is as strong now as it was when MCN was launched 22 years ago, but we’re now adding greater capability to our core, through different people and different technologies," Frain said in a statement. 

Foxtel Media is launching with a series of events to promote its new programming and technologies at its Foxtel on Oxford experiential site in Sydney. In a move away from the traditional annual up-front ad sales event, the new facility will be able to continuously connect advertisers, agencies and subscribers with the Foxtel experience and its wide range of content. 

The site, which houses a small cinema, meeting rooms and presentation spaces, will screen previews, technology demonstrations and workshops for advertisers along with business and programming updates. 

“By leveraging the Foxtel platform and its new user experience, we will deliver new advertising ideas, technologies and models, putting greater focus on understanding the needs of customers, and bringing them closer to our advertising partners,” Frain added.

The rebrand comes 12 months after MCN and Network 10 cut ties around their advertising sales agreement after just 12 months of working together on programmatic TV buying.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in