McConnie swaps Big Bash for Foxtel sports marketing

Head of Big Bash League at Cricket Australia, Kim McConnie, is switching the physical pitch for broadcasting, and is joining Foxtel’s marketing team.

McConnie has been recruited as the new director of marketing for sport, replacing Adam Ballesty, who quit the role after a six-month stint.

McConnie has spent the last 18 months as general manager of The Big Bash, and boasts of 12 years of marketing leadership. Prior to Cricket Australia, she spent 14 years at PepsiCo, most recently as its head of sports marketing in the US. She officially takes up the Foxtel post on 8 April.

“This is a key appointment for Foxtel and we are very excited that Kim will be joining the team,” Foxtel’s chief sales and marketing officer, Kieran Cooney, said in an internal email to staff. “We are looking forward to her arrival next month.”

The appointment comes following several marketing leadership departures from Foxtel in recent months. The latest this week was group head of lifestyle and digital marketing, Brigitte Slattery, who is joining NBC Universal International Networks.

Last week, Foxtel’s long-time GM of advertising sales and brand partnerships, Andrew Mulready, also confirmed his departure after a decade with the pay TV company.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu