Big Bash League head at Cricket Australia joins Foxtel's marketing function
Head of Big Bash League at Cricket Australia, Kim McConnie, is switching the physical pitch for broadcasting, and is joining Foxtel’s marketing team.
McConnie has been recruited as the new director of marketing for sport, replacing Adam Ballesty, who quit the role after a six-month stint.
McConnie has spent the last 18 months as general manager of The Big Bash, and boasts of 12 years of marketing leadership. Prior to Cricket Australia, she spent 14 years at PepsiCo, most recently as its head of sports marketing in the US. She officially takes up the Foxtel post on 8 April.
“This is a key appointment for Foxtel and we are very excited that Kim will be joining the team,” Foxtel’s chief sales and marketing officer, Kieran Cooney, said in an internal email to staff. “We are looking forward to her arrival next month.”
The appointment comes following several marketing leadership departures from Foxtel in recent months. The latest this week was group head of lifestyle and digital marketing, Brigitte Slattery, who is joining NBC Universal International Networks.
Last week, Foxtel’s long-time GM of advertising sales and brand partnerships, Andrew Mulready, also confirmed his departure after a decade with the pay TV company.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...
NavkarConsultancyServices
Xero evolves to fit a changing marketplace
>Writes article about how to show diversity in an authentic way>All featured opinions are from white women
Jennifer Metcalfe
Food for Thought: How can brands show diversity in an authentic way?
Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...
Prof Paulo Coelho
The B2C and B2B marketing transformation helping Invisalign win more smiles
Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...
Sim
3 skills you need to drive better collaboration - Business leadership - CMO Australia
I would invest money in machine learning. I think it's important to do that. Don't you agree?
Polly Valentine
Metcash to use AI for promotional planning optimisation in liquor division