Cooney changes channels and shifts from Foxtel to TPG

Foxtel marketing, customer and sales leader to join TPG's executive leadership team in March; Foxtel confirms new marketing and customer leadership replacement

Foxtel’s chief customer, marketing and sales officer, Kieren Cooney, is returning from pay TV back to his telecommunications roots and joining TPG group as group executive of consumer from March.

The role sees Cooney reporting directly to TPG’s CEO, Inaki Berroeta, and joining the ISP giant’s executive team. The role involves leading commercial strategy for consumer across the company’s brand portfolio, which includes TPG, Vodafone, iiNet, Internode, AAPT and Lebara.

His appointment comes as the group also confirmed Vodafone and Lebara chief customer officer, Ana Bordeianu, is leaving the business over coming months after a three-year stint. It also follows the $15 billion merger between Vodafone Hutchison Australia (VHA) and TPG, which was given the regulatory go-ahead in early 2020 and was completed in mid-2020. The combined group saw VHA change its name to TPG Telecom in June 2020 and the combined group re-commence ASX trading from 30 June 2020.

Kieren CooneyCredit: TPG
Kieren Cooney


Cooney has spent the past two-and-half years at Foxtel as chief customer, marketing and sales officer. He was previously the chief marketing and content officer for REA Group for two years. Cooney’s resume also includes CEO and managing director roles with Omnicom’s Interbrand business, plus marketing leadership roles with NBN Co and Telecom New Zealand and general management positions at leading Edge group, Vodafone and Touchpoint Group.

In a statement, Berroeta highlighted Cooney’s credentials as one of Australia’s leading marketing executives as a key reason for his appointment at TPG.

“He is a transformational change leader, most recently driving customer and sales growth at Foxtel while navigating the sales and marketing functions through digital disruption,” he commented. “Kieren has extensive corporate experience across the media, digital and telecommunications sectors in Australia and New Zealand, including Vodafone New Zealand earlier in his career.

“We always said that we would be a stronger force in the market as a result of the merger, and I’m excited about Kieren’s leadership of our brand and product teams.”

Foxtel, meanwhile, has announced Hilary Perchard as its new chief customer, marketing and revenue officer, replacing Cooney and reporting to group CEO, Patrick Delany. He joins from interactive entertainment company, Activision Blizzard, where he was chief revenue officer. He’s also previously worked for Fox US as president of strategy, revenue and marketing, digital and direct-to-consumer, and was a long-serving employee at Sky UK leading departments such as customer marketing, customer retention, loyalty, product management and product marketing.

Perchard will commence the role in March. Delaney said he was delighted to have someone of his experience and track record joining the business. Perchard will gain end-to-end responsibility for all customer interactions, including Foxtel residential and commercial sales, customer service, loyalty, creative services, marketing and publicity.  

Delany also thanked Cooney for his contribution over the last two-and-a-half years, highlighting his work to help transform Foxtel’s operating model for sales, service and marketing and resetting the premium Foxtel business strategy.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in