JCurve CMO takes Searchspring APAC reins

Former chief marketing officer to lead ecommerce vendor's regional expansion efforts

Kate Massey
Kate Massey

JCurve’s former chief marketing officer has joined ecommerce site search vendor, Searchspring, as its new head of Asia-Pacific.

Kate Massey was most recently marketing chief of ASX-listed IT services provider, JCurve, a role that saw her recognised on CMO’s CMO50 list of Australia’s most innovative and effective marketing leaders several years in a row. She left the company after nearly seven years leading its marketing efforts last September and 11 years with the group.

This week, Massey confirmed she’s taken up the regional reins at Searchspring, overseeing the Texas-based company’s APAC growth plans. Searchspring provides search, merchandising, personalisation and analytics tools for retailers looking to improve their ecommerce offering.

The appointment comes just shy of 12 months after the company’s merger with ecommerce search provider, Nextopia, which brought with it local customers such as Kathmandu, Nourished Life, Patagonia, Rip Curl and Volcom.

Massey said she was attracted to Searchspring after reading online customer reviews about its solutions on G2 and said she was looking forward to helping it achieve its mission to give retailers “ecommerce teams superpowers”.  

“Last year, businesses faced market disruption at unprecedented rates, yet met these challenges with resilience, adaptability and agility,” she stated.

In a LinkedIn post, Massey said the explosive growth in ecommerce that occurred in 2020 saw many retailers struggling to keep up. “I am really passionate about supporting these businesses continue adapt to the changed landscape and provide their customers with an even better online shopping experience,” she continued.   “Seeing the true commitment the Searchspring team provides to achieving site merchandising that converts and the outstanding customer feedback has me incredibly excited to drive further success in the APAC region.”

Searchspring CEO, Peter Messana, said Massey’s APAC software experience was a key reason for her appointment. Her recruitment also brings the company’s executive leadership ratio to 50 per cent female.

“With over 12 years of B2B technology industry knowledge, Kate remains fiercely committed to empowering local merchants to build high-converting shopping journeys,” Messana commented. “Her successful track record and accomplishments earned her multiple awards and accolades, including CEO Magazine 2018 Young Executive of the Year and 2018 and 2019 CMO Magazine’s CMO50.

“The APAC region, particularly Australia and New Zealand, plays a key role in the rapidly growing ecommerce ecosystem. Kate will be instrumental in continuing to accelerate ecommerce technology adoption in the region by building and strengthening Searchspring’s value proposition and working closely with our trusted agencies, partners, and clients.”

Searchspring claims its merchants had their biggest year ever in 2020, experiencing 349 per cent year-over-year revenue growth, or $72 billion, over the past year.

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