JCurve CMO takes Searchspring APAC reins

Former chief marketing officer to lead ecommerce vendor's regional expansion efforts

Kate Massey
Kate Massey

JCurve’s former chief marketing officer has joined ecommerce site search vendor, Searchspring, as its new head of Asia-Pacific.

Kate Massey was most recently marketing chief of ASX-listed IT services provider, JCurve, a role that saw her recognised on CMO’s CMO50 list of Australia’s most innovative and effective marketing leaders several years in a row. She left the company after nearly seven years leading its marketing efforts last September and 11 years with the group.

This week, Massey confirmed she’s taken up the regional reins at Searchspring, overseeing the Texas-based company’s APAC growth plans. Searchspring provides search, merchandising, personalisation and analytics tools for retailers looking to improve their ecommerce offering.

The appointment comes just shy of 12 months after the company’s merger with ecommerce search provider, Nextopia, which brought with it local customers such as Kathmandu, Nourished Life, Patagonia, Rip Curl and Volcom.

Massey said she was attracted to Searchspring after reading online customer reviews about its solutions on G2 and said she was looking forward to helping it achieve its mission to give retailers “ecommerce teams superpowers”.  

“Last year, businesses faced market disruption at unprecedented rates, yet met these challenges with resilience, adaptability and agility,” she stated.

In a LinkedIn post, Massey said the explosive growth in ecommerce that occurred in 2020 saw many retailers struggling to keep up. “I am really passionate about supporting these businesses continue adapt to the changed landscape and provide their customers with an even better online shopping experience,” she continued.   “Seeing the true commitment the Searchspring team provides to achieving site merchandising that converts and the outstanding customer feedback has me incredibly excited to drive further success in the APAC region.”

Searchspring CEO, Peter Messana, said Massey’s APAC software experience was a key reason for her appointment. Her recruitment also brings the company’s executive leadership ratio to 50 per cent female.

“With over 12 years of B2B technology industry knowledge, Kate remains fiercely committed to empowering local merchants to build high-converting shopping journeys,” Messana commented. “Her successful track record and accomplishments earned her multiple awards and accolades, including CEO Magazine 2018 Young Executive of the Year and 2018 and 2019 CMO Magazine’s CMO50.

“The APAC region, particularly Australia and New Zealand, plays a key role in the rapidly growing ecommerce ecosystem. Kate will be instrumental in continuing to accelerate ecommerce technology adoption in the region by building and strengthening Searchspring’s value proposition and working closely with our trusted agencies, partners, and clients.”

Searchspring claims its merchants had their biggest year ever in 2020, experiencing 349 per cent year-over-year revenue growth, or $72 billion, over the past year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

 



Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in