Appointment follows a string of marketing executive departures
Foxtel has confirmed a new group head of marketing joins the team in late March, an appointment that follows a string of marketing and sales changes in recent months.
In an internal memo, the pay TV player confirmed former National Broadband Network (NBN) GM of marketing, John Casey, is joining the business on 22 March in the newly created role of group director, marketing.
Casey was most recently with Supercars. Prior to this, he built his career in marketing with the likes of NBN and Vodafone in Australia. Before that, he was in the UK, working in marketing for Brand Consulting Group as well as financial services player, Egg.
“In order to ensure we continue to elevate all areas of Foxtel’s marketing communications, we have created a new role – group director, marketing,” the memo read. “The key roles that will report into this new role are: Entertainment marketing, sports marketing, product marketing, brand and retail marketing.”
Casey’s appointment comes just days after Foxtel confirmed its GM of advertising sales and brand partnerships, Andrew Mulready, was leaving after a decade with the business.
The news also comes after several other high-profile departures in recent months, including director of sports marketing, Adam Ballesty,after a six-month stint, as well as group CMO, Andy Lark, after nine months. Foxtel appointed former REA chief marketing and content officer, Kieran Cooney, as its new chief of marketing and sales in Lark’s stead.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...
Sergiu Alexei
The top 6 content challenges facing B2B firms
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m
Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training
Infosectrain01
3 ways Booking.com is improving its B2B marketing game