Appointment follows a string of marketing executive departures
Foxtel has confirmed a new group head of marketing joins the team in late March, an appointment that follows a string of marketing and sales changes in recent months.
In an internal memo, the pay TV player confirmed former National Broadband Network (NBN) GM of marketing, John Casey, is joining the business on 22 March in the newly created role of group director, marketing.
Casey was most recently with Supercars. Prior to this, he built his career in marketing with the likes of NBN and Vodafone in Australia. Before that, he was in the UK, working in marketing for Brand Consulting Group as well as financial services player, Egg.
“In order to ensure we continue to elevate all areas of Foxtel’s marketing communications, we have created a new role – group director, marketing,” the memo read. “The key roles that will report into this new role are: Entertainment marketing, sports marketing, product marketing, brand and retail marketing.”
Casey’s appointment comes just days after Foxtel confirmed its GM of advertising sales and brand partnerships, Andrew Mulready, was leaving after a decade with the business.
The news also comes after several other high-profile departures in recent months, including director of sports marketing, Adam Ballesty,after a six-month stint, as well as group CMO, Andy Lark, after nine months. Foxtel appointed former REA chief marketing and content officer, Kieran Cooney, as its new chief of marketing and sales in Lark’s stead.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.
In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.
For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.
The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading
Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟
Sylvie
How this alcohol-free spirits brand rode the health and wellness wave
okay this a good newsmaybe i gonna try it
kenzopoker1
CMO's top 8 martech stories for the week - 9 July 2020
Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...
Abi TCA
CMOs: Let middle managers lead radical innovation
One failing brand tying up with another failing brand!
Realist
Binge and The Iconic launch Inactivewear clothing line
I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...
Nancy Tunick
The personal digital approach that's helping Vision RT ride out the crisis