ASX-listed Jetset Travelworld Group (ASX:JET) has recruited Kim Portrate as chief marketing officer (CMO) to help manage the group’s brand and customer transformation.

More Australian organisations are investing in big data analytics to deliver on line of business (LOB) outcomes, according to the results of an IDC survey.

Thanks to increasingly sophisticated analytics tools, virutally every business owner now has access to an array of information about his or her customers.

The first global marketing chief at cloud-based accounting software provider Xero has highlighted culture and embracing the brand’s ‘alternative’ position with small businesses as key to his success.

A new advertising campaign for for Google's Play app store for Android employs wireless near-field communications (NFC) technology and QR codes to get consumers to engage with content from billboards in non-traditional ways.

Following a six-month trial, BMW Group UK is rolling out Feedback Ferret’s end-to-end, multi-channel customer feedback analysis tool across the country.

The iPhone has become a battleground for a number of popular mobile app categories. In addition to Apple's own native apps, there is an ecosystem of third-party apps--all fighting for a place on your iPhone.

Big Data-as-a-Service offers quick, inexpensive, targeted analytics. The information is coming in fast, at high volumes, in a variety of formats. It's too much for human beings to handle – it's a job for big data analytics.

Using social-networking sites to reach out to the public is more important than ever for business, but one pitfall in all this is that employees and their companies can end up battling over who owns the social-site's content or accounts. These battles even end up in the courtroom, and sometimes employees win, at least in part.

The economic shift from transaction-based purchasing to subscription models has huge implications on how marketers interact with their customers, as well as perform their role as business leaders, Zuora’s CMO claims.

Big data analytics are being increasingly infiltrating Australian businesses but more than half claim their attempts to leverage such information to improve customer experience have failed, a new report claims.

A team of university researchers in Austria are pooling human intelligence and cutting-edge data mining technology in a bid to solve the puzzle of understanding social media and online-based consumer sentiments accurately.

Yahoo said Friday that it has bought contact management specialist Xobni for an undisclosed amount, presumably to enhance Yahoo Mail and its related applications.

Psst, want to get 1000 followers on Twitter, quick? It'll cost you: Eleven dollars.

Twitter is working on some new approaches to offer more personalised ads to users, partly based on their online activity outside of the social network.

Apple has hired Paul Deneve, until Tuesday the CEO of French luxury brand Yves Saint Laurent, to work as its vice president for special projects, igniting fresh speculation about possible new product launches including a TV or wearable computing devices such as a smart watch.

Creativity can’t match response-based activity in delivering quick results, but it is vital in long-term brand success, finds research that challenges today’s obsession with data-based marketing.

In yet another mobile acquisition, Yahoo has acquired Qwiki, a New York City company that makes an app for turning photos and videos into short, edited movies.

Google Glass may be a new and innovative product with the potential to change the world, but one thing that won't change because of Glass is the search giant's unified privacy policy.

Microsoft is preparing to launch a new version of its Dynamics CRM (customer relationship management) software that will include improved mobile applications and integrations with Yammer, Skype and the company's MarketingPilot marketing automation software.