Action: Yahoo buys Qwiki moviemaking app

Yahoo plans to keep the app alive and may use the technology with other services

The landing screen for the Qwiki iPhone app.
The landing screen for the Qwiki iPhone app.

In yet another mobile acquisition, Yahoo has acquired Qwiki, a New York City company that makes an app for turning photos and videos into short, edited movies.

The Qwiki app takes pictures and videos that people already have on their iPhones and splices them together to create a short movie, complete with scene transitions and music.

Terms of the deal, announced Tuesday, were not disclosed. Yahoo said it will continue to support the Qwiki app, and the Qwiki team will move into Yahoo's New York City office to "reimagine Yahoo's storytelling experience," Yahoo said.

The Qwiki app will continue to exist as a standalone entity inside Yahoo, Qwiki's team wrote.

The app can either be used in auto mode, where it creates the movie and gives users the option to apply edits afterwards, or movies can be created manually.

In auto mode, the app scrapes the iPhone's camera roll, determines that certain photos or videos are related, and creates a slideshow-like montage of those images, incorporating music from the person's library. Certain elements, such as the song selection, filters or captions, can be changed afterwards. Individual pictures and video clips can also be rearranged, added or removed.

Qwiki differs from mobile video apps like Twitter's Vine or Facebook's Instagram video because it uses content already on people's phones. Vine and Instagram are for recording and sharing new clips.

Qwiki movies can be shared via Facebook, Twitter, email and SMS, or embedded in blogs and Web pages. The app is currently available only in Apple's App Store; there is no version for Android devices.

Yahoo plans to integrate Qwiki's technology with other content services on its site, a spokeswoman said via email. Details are blurry, but Yahoo implied on Twitter that users may be able to use Qwiki with its Flickr photo sharing service, for instance.

"Stay tuned ... there's much more to come," Yahoo said in its blog post.

Yahoo is already trying to woo users through photography. In May it gave Flickr a huge makeover, emphasizing a more photo-rich interface and a terabyte of free storage.

Acquisitions, particularly in mobile, have been a major theme at Yahoo over the past several months. Other recent purchases include Astrid, a to-do app; Summly, a news summarization service; GoPollGo, a social polling tool; and Jybe, a discovery and recommendation startup.

Another major acquisition for Yahoo was Tumblr, announced in May as part of the company's larger efforts to reinvent itself and win back users.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Typo"claiming no other email service protects its users form spam, hacking and phishing as successfully as Gmail"I'm sure Google can help...

OlliesBlog

Google to stop scanning personal Gmail accounts for ad targeting

Read more

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Latest Podcast

More podcasts

Sign in