A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
Scaling consumer trials on-premise, lifting product awareness and increased distribution are in the sights of South Australian beverages brand, Bickford’s Group, following a new partnership with fellow SA tech startup, Shouted.
Digital Marketing
It’s taken just a decade for mobile advertising to rise from relative obscurity to represent a billion dollars of ad expenditure in Australia (according to the IAB), and account for 62 per cent of general digital display spending.
Digital Marketing
Suncorp Group-backed startup, Trov, is looking to shake up the ways insurers engage with consumers with a new on-demand mobile app that allows customers to choose the products they want to cover.
Social Media
Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.
Digital Marketing
The Association for Data-driven Marketing and Advertising (ADMA) will use new beacon technology as part of its upcoming Global Forum.
Social Media
Facebook is preparing a new way to show videos on the social network and opening the door to a new source of advertising revenue at the same time.
Digital Marketing
By all accounts, mobile app usage has significant traction. The challenge enterprise marketers face, though, is how to leverage that traction in meaningful ways.
Digital Marketing
Last week, at the Wearable World Congress in San Francisco, executives from Capital One, MasterCard and PayPal participated in an animated discussion about the future of mobile payments and explained why wearable technology is an important part of their companies' game plans.
Digital Marketing
Microsoft is adjusting how it ranks Bing search results for mobile users, prioritizing sites that display better on smaller screens to accommodate the increased use of mobile search.
Social Media
Facebook aims to speed up the delivery of news on the company’s mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebook’s iPhone app.
Digital Marketing
Google has taken a big step in its efforts to make mobile websites act more like native applications on Android smartphones, by adding notifications to its browser.
Social Media
Facebook has released a new app for making videos that it thinks can win over the competition by allowing collaboration among friends.
Social Media
There's nothing like a brand-new medium to put marketing departments into overdrive, and it would be hard to find a better example than the recent, rapid-fire arrival of live-stream video apps Meerkat and Periscope.
Social Media
Things are about to get testy between the Snapchat ghost and Twitter's birdie as the popular Internet companies invade each other's space: Twitter has launched a private group messaging feature, while Snapchat added news content.
Digital Marketing
Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.
Digital Marketing
Pizza Hut has come to the rescue of its indecisive customers, and developed an app to predict which pizza they most desire.
Digital Marketing
Pandora, the algorithmic music radio app, is not afraid of its competitors in on-demand streaming like Spotify and Apple-owned Beats Music, because it has better feedback data than them, the company claims.
Social Media
As Snapchat looks to pay the bills, CEO, Evan Spiegel, says the messaging app will include advertising "soon".
New features in iOS 8 will help CMOs reimagine their mobile apps to better reach iPhone and iPad customers in the critical "mobile moment" -- a small window of opportunity to pitch a marketing message effectively. For CIOs with in-house app-making factories, it's time to get busy.
Digital Marketing
Salesforce is betting big on mobile with the launch of a new solution allowing marketers to extend their personalised customer engagement strategy into mobile apps and wearables.
Digital Marketing
Former ninemsn digital content director and startup investor, Todd Forest, has been appointed CEO of new Australian mobile payments app, Clipp.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.