Marketing team developed a new app that uses eye-tracking technology
Pizza Hut has come to the rescue of its indecisive customers, and developed an app to predict which pizza they most desire.
The "Subconscious menu" can be downloaded to a customer's device and features 20 toppings and almost 5,000 different pizza combinations.
Customers simply watch their screens to see a selection of ingredients, while the app's algorithms select the customer's most desired pizza.
It does this with eye-tracking technology developed by leading eye control software vendor Tobii.
The technology tracks which ingredients the customer's eyes linger on for longer, and then an algorithm combines these ingredients and in less than three seconds selects the most appropriate pizza with these toppings.
Developed in six months by the marketing team, the pizza chain said it could be rolled out to UK branches if the pilots are successful.
So far it has had a 98 percent success rate.
Kathryn Austin, head of marketing at Pizza Hut UK, said: "We wanted to try a few ideas on the traditional menu format and we're delighted to have developed the world's first Subconscious Menu, a unique way to reinvent the dining experience".
Accenture and Phillips have created a mind-control app that monitors brain-wave activity to help those suffering from locked-in syndrome.
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
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