ADMA Global Forum introduces beacon technology

ShowGizmo and iProximity team up to create a new mobile event experience

View all images

The Association for Data-driven Marketing and Advertising (ADMA) will use new beacon technology as part of its upcoming Global Forum.

Event app company, ShowGizmo, and location-based marketing company, iProximity, have teamed up to integrate iProximity's technology into ShowGizmo, allowing ADMA Global Forum attendees to experience location-based interactions.

Beacons placed throughout the Forum will allow delegates to receive in-app notifications, ticketing on arrival, and seminar specific information when delegates arrive at certain locations.

“ADMA Global Forum is the largest data-driven marketing conference in the Asia-Pacific region and we have to have the latest data-driven technology to showcase at our event," said ADMA CEO, Jodie Sangster. "We hope the new ShowGizmo app will deliver on providing a fun, engaging, relevant and personalised experience for our delegates – one that really walks the talk."

The new partnership will also allow on-site movement of delegates to be recorded, and later analysed by the event host. The technology will provide event hosts with valuable location information to understand where the delegates were visiting. The new technology will also show where delegates were not visiting, allowing event hosts to see which areas need attention for future events.

"The partnership with iProximity was an obvious one for us, as our flexible app architecture makes it easy to include awesome new integrations for specific events, but more than that, the innovation and team are a pleasure to work with and will bring real magic to ADMA," said ShowGizmo CEO, Marie-Claire Andrews.

The new beacon implementation will provide delegates with an interactive experience, delivering pop-up notifications only when they are in relevant areas. Delegates forgetting their ticket can simply enable bluetooth on their mobile device after downloading ShowGizmo - then all that’s left to do is show up.

Promixity co-founder, David Burden, said contextual marketing and information services are now penetrating all forms of retail, marketing services and enterprise.

"We hope that Forum delegates are impressed with their new and impressive mobile experience our partnership with ADMA and ShowGizmo delivers,” he added.

The ADMA Global Forum will be held at August 4 & 5 at Sydney Hilton.

The event is a two-day, seven stream conference aiming to change the world of data-driven marketing, media and advertising. ADMA is Australia’s largest marketing body whose members include Australia’s leading advertisers, marketers, agencies, fulfilment, telemarketing and production companies.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in