Former ninemsn exec appointed CEO at bar tab app startup, Clipp

The former Microsoft executive, who once worked as a CMO and product manager for brands including Nike, AOL and Jobfox and has invested in several Australian startups, will lead new mobile payments app

Clipp CEO, Todd Forest
Clipp CEO, Todd Forest

Former ninemsn digital content director and startup investor, Todd Forest, has been appointed CEO of new Australian mobile payments app, Clipp.

Forest has 16 years of digital experience working with global brands in the US, Asia and Australia including Nike and AOL’s Netscape.com and AIM businesses. In 2006, he became CMO of jobs site, Jobfox, before making the decision to relocate to Australia.

In 2009, he was appointed director of content and audience experience at ninemsn, where he managed MSN across the Asia-Pacific region. During this time, he was responsible for launching the Bing Apps via more than 50 media partnerships.

For the past six years, Forest has also been an angel investor in six Australian startups including DesignCrowd, RecruitLoop, XLabs, Posse and HeyLets. He now holds a minority stake in Clipp.

Clipp is a mobile payments app that replaces the traditional card-based bar or restaurant tab. It has been described as the Uber of bar tabs, allowing consumers to create a shared tab in the app linked to their credit card, where they can set and monitor spending and close off tabs at the end of the night. The app is supported by 270 vendors nationally, 200 of which signed on in the last six months, the company said.

Clipp’s launch coincided with Australia’s decision to switch from signature-based to pin-based credit card transactions. The decision has effectively eliminated the traditional bar tab method bars and restaurants, where consumers handed over a credit card and merchants were able to close a tab even if the patron wasn’t present.

By offering a mobile-based payments system, the app claims to both protect merchants as well as give consumers an easy way to manage their spending.

“I join Clipp at a time when the mobile payments space is beginning to heat up,” Forest said in a statement announcing his appointment. “I look forward to working with Greg [Taylor, co-founder] and the rest of the Clipp team to cement our position as Australia’s go-to mobile payments solution.”

Forest flagged a host of product enhancements and significant news is on the cards over the next year.

As part of executive change, Taylor will continue as Clipp’s chairman and said he will focus on the product and strategic partnership side of the company’s expansion plans.

“Todd has a proven track record of the right experience, knowledge and skills to take us into the next phase of our business,” he added.

“Aside from being one of the best digital executives, Todd is incredibly passionate about startups and I can’t wait to work closely with him to take Clipp to the next level.”

More on ninemsn

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in