Ios

10 ways CIOs and CMOs can tap iOS 8 for better mobile apps

New features in iOS 8 will help CMOs reimagine their mobile apps to better reach iPhone and iPad customers in the critical "mobile moment" -- a small window of opportunity to pitch a marketing message effectively. For CIOs with in-house app-making factories, it's time to get busy.

Social Media

Facebook launches mobile news app Paper

Facebook has introduced Paper, a mobile app that mixes content from a user's own feed with articles from "well-known publications" and displays it all with a new interface.

Social Media

Say hello to Hi, a more thoughtful social network

Social networks are becoming a dime a dozen. Most are endless variations of the same social sharing theme, and few of them are interesting. But Hi is different. In the social-startup Mad Libs game--"It's like Airbnb for boats" or "It's like Twitter for cats"--Hi is like Instagram for writers.

Digital Marketing

Action: Yahoo buys Qwiki moviemaking app

In yet another mobile acquisition, Yahoo has acquired Qwiki, a New York City company that makes an app for turning photos and videos into short, edited movies.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

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Brayden Manchee

How National Tiles used digital personalisation to deliver 15 per cent of revenue online

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Dexx Mason

ASMR: Flash in the marketing pan, or something more?

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Yolanda R. Skillman

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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Yolanda R. Skillman

What automated design is going to do to 3D printing and product customisation

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Yolanda R. Skillman

Report: Accountability key to marketing's influence in business

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Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

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