IDC: No end in sight for rising smartphone sales

Worldwide smartphone shipments will push close to the billion-unit level this year

Emerging markets and lower prices will push worldwide smartphone shipments close to the billion-unit level this year, according to the latest forecast by IDC.

That company is predicting total smartphone sales of 958.8 million for the calendar year, marking a nearly 33% rise from last year's figure of 722.5 million units.

Nearly two-thirds of all smartphones purchased around the world in 2013 will be bought in developing countries, IDC says, compared to just 43% in 2010. Part of that, according to IDC program manager Ryan Reith, is explained by lower prices.

[ MORE MOBILITY:Why BlackBerry's tepid tablet strategy could be its fatal flaw]

"Smartphones have become increasingly common in emerging markets and it is often the first affordable means of computing for these markets. These are markets where average personal income is far less than in developed markets, and therefore vendors have been forced to create smartphone computing experiences for the low end of the market," he said in a statement, noting that average prices dropped 8% in 2012, and that a further 9% is expected this year.

Manufacturers continuing to make 3G phones alongside more expensive 4G models has helped push average costs lower, IDC asserts -- older-model wireless technology is far less expensive than top-of-the-line parts. The researchers predict that 71% of all smartphones sold in 2013 will be 3G models, and that their market share won't slip below 50% until after 2017.

The long-promised shift to a majority-smartphone world will come to pass this year as well, the researchers say, predicting that smart devices would make up 52% of the mobile market in 2013. Demand for mobile computing will only continue to rise across the developing world, reinforcing the strong growth trend seen by IDC.

A study from Counterpoint Research published earlier in 2013 pointed to Samsung, Apple and LG as the largest beneficiaries of the swelling market, with the South Korean company alone accounting for 70 million shipments in just the first quarter of the year.

Email Jon Gold at jgold@nww.com and follow him on Twitter at @NWWJonGold.

Read more about anti-malware in Network World's Anti-malware section.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Educational activities is always a prestigious approaches in taking time for the smoother operational planning to implement in the long r...

ikuyo

Save the Children's marketing chief swaps not-for-profit for education

Read more

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Latest Podcast

More podcasts

Sign in