IDC: No end in sight for rising smartphone sales

Worldwide smartphone shipments will push close to the billion-unit level this year

Emerging markets and lower prices will push worldwide smartphone shipments close to the billion-unit level this year, according to the latest forecast by IDC.

That company is predicting total smartphone sales of 958.8 million for the calendar year, marking a nearly 33% rise from last year's figure of 722.5 million units.

Nearly two-thirds of all smartphones purchased around the world in 2013 will be bought in developing countries, IDC says, compared to just 43% in 2010. Part of that, according to IDC program manager Ryan Reith, is explained by lower prices.

[ MORE MOBILITY:Why BlackBerry's tepid tablet strategy could be its fatal flaw]

"Smartphones have become increasingly common in emerging markets and it is often the first affordable means of computing for these markets. These are markets where average personal income is far less than in developed markets, and therefore vendors have been forced to create smartphone computing experiences for the low end of the market," he said in a statement, noting that average prices dropped 8% in 2012, and that a further 9% is expected this year.

Manufacturers continuing to make 3G phones alongside more expensive 4G models has helped push average costs lower, IDC asserts -- older-model wireless technology is far less expensive than top-of-the-line parts. The researchers predict that 71% of all smartphones sold in 2013 will be 3G models, and that their market share won't slip below 50% until after 2017.

The long-promised shift to a majority-smartphone world will come to pass this year as well, the researchers say, predicting that smart devices would make up 52% of the mobile market in 2013. Demand for mobile computing will only continue to rise across the developing world, reinforcing the strong growth trend seen by IDC.

A study from Counterpoint Research published earlier in 2013 pointed to Samsung, Apple and LG as the largest beneficiaries of the swelling market, with the South Korean company alone accounting for 70 million shipments in just the first quarter of the year.

Email Jon Gold at jgold@nww.com and follow him on Twitter at @NWWJonGold.

Read more about anti-malware in Network World's Anti-malware section.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

I have a friend from LA, he went to Australia two years ago and said me that it was very cool, but very expensive. People don't earn enou...

Rental24hAustralia

Tourism Australia flexes brand awareness, sets sights on US traveller market

Read more

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

Latest Podcast

More podcasts

Sign in