IDC: No end in sight for rising smartphone sales

Worldwide smartphone shipments will push close to the billion-unit level this year

Emerging markets and lower prices will push worldwide smartphone shipments close to the billion-unit level this year, according to the latest forecast by IDC.

That company is predicting total smartphone sales of 958.8 million for the calendar year, marking a nearly 33% rise from last year's figure of 722.5 million units.

Nearly two-thirds of all smartphones purchased around the world in 2013 will be bought in developing countries, IDC says, compared to just 43% in 2010. Part of that, according to IDC program manager Ryan Reith, is explained by lower prices.

[ MORE MOBILITY:Why BlackBerry's tepid tablet strategy could be its fatal flaw]

"Smartphones have become increasingly common in emerging markets and it is often the first affordable means of computing for these markets. These are markets where average personal income is far less than in developed markets, and therefore vendors have been forced to create smartphone computing experiences for the low end of the market," he said in a statement, noting that average prices dropped 8% in 2012, and that a further 9% is expected this year.

Manufacturers continuing to make 3G phones alongside more expensive 4G models has helped push average costs lower, IDC asserts -- older-model wireless technology is far less expensive than top-of-the-line parts. The researchers predict that 71% of all smartphones sold in 2013 will be 3G models, and that their market share won't slip below 50% until after 2017.

The long-promised shift to a majority-smartphone world will come to pass this year as well, the researchers say, predicting that smart devices would make up 52% of the mobile market in 2013. Demand for mobile computing will only continue to rise across the developing world, reinforcing the strong growth trend seen by IDC.

A study from Counterpoint Research published earlier in 2013 pointed to Samsung, Apple and LG as the largest beneficiaries of the swelling market, with the South Korean company alone accounting for 70 million shipments in just the first quarter of the year.

Email Jon Gold at jgold@nww.com and follow him on Twitter at @NWWJonGold.

Read more about anti-malware in Network World's Anti-malware section.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

I have had that scenario with the mail happen so many times! I never thought anything of it, maybe because I have become desensitized. I ...

Diana Da Silva

Data has the power to build or burn brands - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in