New IDC research finds Australian companies are investing in big data analytics to deliver on line of business outcomes, and efforts are being led by the c-suite
More Australian organisations are investing in big data analytics to deliver on line of business (LOB) outcomes, according to the results of an IDC survey.
The survey found 80 per cent of 300 organisations either deployed or plan to launch big data analytics in the next 12 months, with a third citing analytics as essential or critical to their business.
According to IDC Australia and New Zealand head of software research and big data, Shayum Rahim, the survey results show Australian organisations are at different levels of maturity when it comes to big data projects. For example, some are in discovery stage while others are using advanced analytics to drive decision making.
Big data jumps to the cloud Why creativity wins over big data
“We spoke to senior IT executives who acknowledged a shift in focus from IT priorities to LOB requirements when it came to big data initiatives,” he said.
The take-up presented by IDC’s results echos that reported in Fifth Quadrant’s recent Big data or big hype? research, which claimed three quarters of organisations are using analytics in their businesses today. However, Half of Aussie organisations fail in their big data quest, with just one in eight rating their big data projects as successful.
Rahim added the entire c-suite wants to deliver line of business (LOB) outcomes.
“We spoke to senior IT executives who acknowledged a shift in focus from IT priorities to LOB requirements when it came to big data initiatives,” he said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.
The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.
People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.
Jill Kim
Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch
Your page is very helpful. Thank you for sharing with us
Eriona Ajvazi
10 brands making a positive difference to a world in crisis
Extremely insightful and well written. Thanks for the great article!
Nicole Brodie Nahum
Why COVID-19 makes it more important than ever to move at the speed of the consumer
Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...
Aniket Singh
Can blockchain deliver on its big advertising promises?
Great article Emma. So many gems in there. Awesome to have you in the team!
One Small Step Collective
Why COVID-19 makes it more important than ever to move at the speed of the consumer