Machine learning is at the peak of the hype scale, but travel search giant Expedia has been building its core business on the technology for the best part of a decade.
Digital Marketing
Marketing and tech agency DigitasLBi and Oracle are launching DigitasLBI OSG (Oracle Solutions Group), a new practice aimed at developing and delivering innovative digital experiences using the vendor's technology.
Leadership
ASX-listed ISP, Spirit Telecom, has brought on a new chief marketing officer as well as chief operating officer to join its executive team.
Leadership
There are six core behaviours brands are using to successfully navigate the impact of technology on human experience and consumer interactivity, Landor’s executive director of South East Asia and Japan, Simon Bell, claims.
Digital Marketing
Loyalty programs are connecting more with the millennial generation, but there’s still room for evolving the programs to meet the generatio0n’s expectations, a new report found.
Digital Marketing
Facial emotion recognition and artificial intelligence tools that can predict whether content will be well-received in a new market are just some of the ways BBC World is supplementing its creative output with technology.
Digital Marketing
It's difficult enough for marketers to stay on top of the latest data about consumers, but reaching the right people in the B2B world presents a whole host of new challenges.
Leadership
How you plan your journey towards digital transformation, the alliances you make and routes you take, will directly impact how you enjoy the destination, Stockland’s CMO claims.
Leadership
The online financial services sector is increasingly competitive, putting pressure on providers to boost efficiency and streamline processes in order to drive customer acquisition.
Leadership
Shifting marketing and communication practices from a product-oriented focus to a more holistic approach is what’s needed in today’s disruptive and evolving health and fitness industry, according to Runtastic CMO Stephanie Peterson.
Social Media
It didn't take long for Adblock Plus to skirt Facebook's ad blocker-blocking force field.
Digital Marketing
All the latest martech and adtech news from Zeta Interactive, Engagio, MediaMath, Tableau, Local Measure, IntegraPay, Interactions, Hootsuite and Madison Logic.
Leadership
Caterpillar’s marketing communications manager and certified brand advocate, Connie LaFlamme unveiled how the brand revived its relatively untapped compact and small equipment market segment and revived its customer engagement strategy to boost sales and revenue.
Digital Marketing
Telstra will spend up to $3 billion over the next three years on improving the quality of its networks and digital infrastructure, a decision its CEO says is about improving customer experiences.
Digital Marketing
Customers are already telling brands what they want through data, it’s up to marketers to tap into those insights to drive meaningful engagement online and offline, Dover Saddlery’s marketing chief claims.
Comedy Central CMO, Walter Levitt, has completely revamped brand positioning - eliminating the use of the word TV - in a bid to connect with the company’s main viewing audience, the 18-34-year old comedy-inspired millennial male.
Leadership
The Commonwealth Bank has highlighted stronger customer engagement and support along with innovation for delivering a 2 per cent increase in net profit for its full-year results for the financial year to 30 June 2016.
Digital Marketing
The Association for Data-driven Marketing and Advertising (ADMA) has partnered with Deakin University’s DeakinDigital division to launch new Professional Marketing Credentials for the marketing industry.
Digital Marketing
You’ve pulled up outside a property from your preferred hotel chain, ready to check in for the night. You’re a stranger in a new city, but the concierge greets you personally and by name. Before you know it, you’re handed your keys and are heading to the elevator. Check in is complete. It’s a scenario that’s not so far from reality thanks to advances in technology for facial recognition in crowded situations.
Social Media
In any given year, more than 80 percent of consumers try to reach a brand, and for most of them, it's an exercise in frustration, according to new data from The Northridge Group.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
