Digital Marketing
With the launch of the seventh edition of Apple’s iPhone last week, it is easy to forget the smartphone device category is actually less than 10 years old. Yet it’s a trend heavily influencing the development decisions at five-year-old online fashion retailer, The Iconic, which has adopted a mobile-first approach to how it reaches its customers.
Digital Marketing
Out-of-home player, JCDecaux, has signed up with Data Republic, becoming the first media owner to join the data exchange provider’s Open Data Marketplace.
Digital Marketing
Google plans to acquire API management vendor Apigee in a US$625 million deal that will give the search giant secure and multilanguage API tools used by companies bringing more and more of their services online.
Digital Marketing
Deakin University has launched what it claims is a category defining website redesign, one of a number of proof points aimed at demonstrating the educational institution’s role in driving digital innovation.
Digital Marketing
All the latest martech and adtech news this week from TubeMogul, Zeta Interactive, Acxiom, Sizmek, Google Analytics, Adobe, Episerver, Ogury, Dentsu, Infer, Leadscape and LeanData.
Digital Marketing
If you really want to win brand loyalty from millennial consumers, stop thinking about them as a segment, focus on their passion points and community connections, and make sure you’re offering them physical experiences they don’t want to miss out on.
Marketers from a wealth of industries joined CMO and roundtable sponsor, Progress, to discuss how they're working to improve their omni-channel customer experience strategies and the role of digital in delivery and value. Here are pictorial highlights from the event.
Digital Marketing
Organisations that forget to balance customer experience excellence with core brand purpose are at risk of becoming rudderless and forgetting the very reason for their existence, New Republique’s president, Nima Yassini, claims.
Digital Marketing
User-generated content can be a powerful way to build customer engagement and loyalty, but one wrong move can cause significant harm to a brand’s reputation and the business bottom line.
Leadership
Technology might be critical in delivering superior customer experiences, but it doesn’t replace merchandising and key factors such as price, relevancy, creative quality and emotive connections.
Social Media
As the marketing manager for Frucor Beverages’ energy drink, V Energy, Craig Harkness’ target audience includes possibly the world’s hardest-to-reach segment: 18-to-24-year-olds.
Digital Marketing
Aussie Home Loans has taken the wrappers its biggest marketing activity yet, shaking up its brand strategy and bringing back its iconic brand line ‘We’ll save you’ as part of a $25 million multi-platform campaign.
Zenith Australia has restructured its business into four key disciplines and appointed eight senior strategic roles as part of efforts to provide more ROI-based modern marketing and communications solutions.
Leadership
Nestle is celebrating 150 years as a global brand this year. It’s an anniversary that has the whole marketing team reflecting on the iconic food and beverage products, as well as advertising campaigns, that have resonated with consumers for so long.
Digital Marketing
Only one in three Australian marketers say they’re in control of the many consumer touchpoints available to them thanks to the digital and social explosion, according to a new report.
Digital Marketing
CMO recently held a roundtable in partnership with Marketo on how to build a successful account-based marketing strategy. Here are pictorial highlights from the exclusive lunch event. Photos by Dave Thompson
Digital Marketing
Providing customers with a digital experience that’s as personalised and intuitive as that from Netflix or Spotify isn’t just about digital smarts and consumer insights for Macquarie Bank, it’s also about embracing agile ways of working.
Digital Marketing
IBM’s Watson cognitive computing platform has been used by local couture designer, Jason Grech, to create a new fashion line using data-driven insights.
Digital Marketing
All the latest martech and adtech news from Genesys, Emarsys, FunnelCake, Apigee, MaxPoint, Integral Ad Science, TapInfluence, Jivox and Flipboard.
Leadership
PepsiCo has appointed a new marketing director for Australia and New Zealand, filling a gap left by the departure of Jenni Dill earlier this year.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
